Aha! :: Elliance Blog
The Problem: During development on a recent project I was tasked with creating some Front End animations for a web app. This application would present a user with a list within two tabs (the tabs will display the list by either A-Z or by Category). Within these tabs you can also filter the list, and […]
A report from Syncapse states that the average value of a Facebook fan is $174. How is your social media campaign stacking up?
There’s a valuable thing that inexperienced people bring to the table, that more experienced people are often lacking. It’s the gift of seeing through beginner’s eyes. This June will mark the 35th year of my career, and the lesson I’m continually learning is this: The more experienced I become, the more important it is to […]
Too often, a college or university approaches a brand development exercise unprepared for the journey ahead, and unable to fully realize the rewards at journey’s end. We offer a 5 point checklist to ensure a better experience and outcome at every step. 1. Know Your Motivation A strong, clear and authentic articulation of your brand can accomplish great things. It […]
With greater focus on social media as a marketing channel, many companies are using it to reach their audiences. But what are the real benefits of using social media for your brand? Here’s a few that come to mind: Amplified brand awareness: The sharing mechanism on most social media channels becomes the vehicle, which transports your […]
Does anyone feel that the current crop of social media apps and tools resembles the produce section at your local supermarket? There are so many social media channels to choose from and just like fruit and vegetables, you need to choose the right ones for a delicious dish. Core social media platforms Facebook, Twitter and […]
If you have ever seen the tango being performed, you have witnessed the ebb and flow of tension and release, and the perfect balance of power and acquiescence. (By Anouchka Unel (Own work) [FAL], via Wikimedia Commons) As with all so-called “lead and follow” dances, the lead must be willing to push and steer; the […]
Organizations, like people, create their own destiny. Here are five forces I’ve come to understand about destiny in the lives of organizations.
Last year, web designers fell in love with minimalism. Ghosted buttons, big hero images and single page designs were just a few trends that occupied our designs. I suppose you could say that for web designers, 2015 was a year of less is more. But what are we doing now? Web designers are taking those […]
Take a look at this video. It was passed around our office recently. We had a long discussion about it in one of our weekly staff meeting. If you were there, you could easily tell that it struck a nerve. I think that is because the core message in this video encapsulates what we […]