Aha! :: Elliance Blog
In recent years, digital marketing has exploded with rapidly changing landscape and technology making tracking and analytics a challenge.
According to a recent Gallup report, 71 percent of B2B customers aren’t engaged. Meaning, they are readily willing to take their business elsewhere should an opportunity arise. Content marketing, a tactic that is widely used to boost engagement and aid many B2B challenges that underpin this problem — customer centricity, relationship building, strategic positioning, etc. […]
Design for mobile first? No way. I was in denial. People couldn’t possibly enjoy trolling the Internet more on their smartphones than through their computers. Or could they? I thought about my own habits. Wake up. Check Facebook. Go about my morning routine. Get ready to leave the house. Facebook. Drive to work. Facebook. Go […]
“Everything you quote — every movie, every TV show, every lyric — has been endlessly rewritten… Fall in love with rewriting!” My uncle, who is a great writer, recently said these words. And I love them. It’s a process I know well. Every brand. Every headline. Every script. Every sitemap. Every webpage. All of it. […]
Facebook has recently made available a plethora of new video options for both pages and individual users to use for engaging more authentically with their friends and fans. This includes their recently released feature called Facebook Live, which allows you to connect with your fans, friends and followers by sharing real-time video of what you’re […]
Not since radio in the 1920s and television in the 1960s has a medium played such a significant role in a presidential election. In February, copywriter Erin McCarthy discussed how social media, particularly Snapchat, was changing how voters follow election results, but social media has also transformed campaigns themselves in ways that were unimaginable just […]
The Problem: During development on a recent project I was tasked with creating some Front End animations for a web app. This application would present a user with a list within two tabs (the tabs will display the list by either A-Z or by Category). Within these tabs you can also filter the list, and […]
A report from Syncapse states that the average value of a Facebook fan is $174. How is your social media campaign stacking up?
There’s a valuable thing that inexperienced people bring to the table, that more experienced people are often lacking. It’s the gift of seeing through beginner’s eyes. This June will mark the 35th year of my career, and the lesson I’m continually learning is this: The more experienced I become, the more important it is to […]
Too often, a college or university approaches a brand development exercise unprepared for the journey ahead, and unable to fully realize the rewards at journey’s end. We offer a 5 point checklist to ensure a better experience and outcome at every step. 1. Know Your Motivation A strong, clear and authentic articulation of your brand can accomplish great things. It […]