Aha! :: Elliance Blog
When I was eighteen, I joined the United Auto Workers Local 677 to earn money for college. I wore a hard hat, safety goggles and steel-toed shoes and was paid three times more than the current minimum wage. Coming home sweaty, smelly— and if I worked on the axel line, covered in grease —was well […]
It used to be that a face-to-face meeting and a classic hand shake was all it took to seal the deal. Nowadays, manufacturing marketers realize that it takes a bit more to land a lucrative contract and is why digital is playing such a large part in manufacturing marketing strategy. According to The Content Marketing […]
Recently I was reading an interesting SME article about 3D printing technology and its emergence in the medical industry. Stryker Orthopaedics, a leading medical technology company, is partnering with hospitals to manufacture a 3D printer that will allow for the creation of customizable implants for patients. The long-term vision is to have 3D printers in […]
I’ve noticed more and more, emojis are showing up in my inbox. My favorite restaurants and retailers are tacking little images of suns, fireworks and ocean waves to their email subject lines. I found myself clicking on them more often, and got curious if others did too. Do emojis really trigger spam filters? As a major emoji enthusiast, a connoisseur […]
As a Front End developer, my job crosses over many disciplines, but this post is not about what a Front End developer/designer does (you can read a great article by Brad Frost on the topic to understand more about this balancing act). During the development of a web site, the front end plays key roles […]
I joined Elliance 6 months ago, and am learning something new every day. The one big thing I’ve learned, which sets us apart from anywhere I’ve worked in the past, is that marketing is no longer just about persuading human beings. It’s also about persuading Google Bots. The differences in what appeals to humans and […]
1. Digital Content Marketing Strategy – We know that Google and other search engines want to deliver the best quality content to their users. Top manufacturers recognize the need to produce the content “goods.” But creating top notch content doesn’t just happen; it requires a strategy, and it takes time. Blogs, white papers, and infographics […]
When choosing manufacturing marketing tactics, one thing to consider is habits of target audiences. Here’s some data which shows how habits are changing.
In a recent article, the National Association of Manufacturers reported on manufacturing statistics. Emphasized were the merits of pursuing a career in the industry. Some highlights of the post included: There are currently 12.3 million manufacturing workers in the United States. The average annual salary for manufacturers comes in at $79,553 — above the national […]
Sports and politics are ultimate flashpoint topics that will ignite any conversation hotter than combustible rocket fuel. So how does this apply to the higher education conversation? Check out the latest buzz on how college sports and national politics are helping to ignite enrollment numbers at New Jersey’s Monmouth University. Basketball Cinderella Story Captures National […]