Tom Friedman, op-ed columnist for New York Times, recently concluded an article with this wonderful line: “when outstanding becomes so easily available, average is over.” This applies perfectly to our most recent client, Manchester Business School, which offers a truly Global hybrid MBA, where students can take classes in any of their global centers located […]
The litmus test for greatness of a web design agency is how well it can operate in tight spaces. We were recently asked to create miracles in extremely small spaces, within the constraints of pre-existing templates and CMS for Carnegie Mellon’s Masters in Software Engineering program. Yes, we redesigned their logo, rewrote the critical copy, […]
Here are five big ideas being talked about heavily in the web world that marketers should be considering. Create Once. Publish Everywhere. (COPE). This is the philosophy guiding NPR’s brilliant content/digital strategy which has allowed them to make the most of every story created–serving it up on any device and application. Responsive Web Design Oft […]
In typically self-effacing manner, Ethan Marcotte deflected the gobs of praise and gratitude being offered to him today, on the two-year-anniversary of his seminal A List Apart article in which he first described what’s come to be known as Responsive Web Design. I think this deserves one tiny footnote, and that’s that Ethan didn’t simply write […]
The Website is not your #1 lead source or sales source The website doesn’t exude your passion, craftmanship, and thought-leadership Words are used but they are not weaved into compelling stories There is more telling and less showing The website frustrates prospects who can’t find what they want within 3-5 seconds It’s unclear to a […]