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Category: Website Design

Manufacturing Website Design Trends for 2024

Macro forces often drive micro actions. This certainly holds true for manufacturing website design trends for the coming year. Our agency sees three primary forces impacting the manufacturing environment: First, there has been a generational shift from Boomers to Gen-Xers, Millennials, and Gen-Zers. By 2025, 75% of the global workforce will be largely comprised of […]

Website Design and Web Development Case Studies of Manufacturers and Industrial Companies

Websites are the digital soul of manufacturers and industrial companies. Constructed well, they are effective conversion machines for new business development and become their #1 sales tool. In the past 30 years, Elliance has designed and developed more than 150 manufacturing websites. Following are four success stories of our website design and development clients: 1. […]

UNC Charlotte, Website Redesign & SEO – Higher Education Marketing Case Study

Elliance, a higher education website design and SEO marketing agency, helps universities with redesign and SEO projects. Here is a glimpse of our recent work for UNC Charlotte which resulted in top rankings in North Carolina.

Medical School Marketing Case Studies

Elliance has grown enrollment, endowment and reputation for over 100 colleges and universities including 10 medical schools and healthcare institutions. Samples.

Pittsburgh Website Design Agency Shares its Website Design Best Practices

Today, more than any other touch point, a website is the digital soul of an organization. All roads lead to it. As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with websites for regional, national and global clients for the past 30 years. Our arsenal of best practices includes: 1. […]

College Website Redesign ROI – 5 Key Metrics

Making a business case for investing in a comprehensive website redesign to ROI-minded, quant-driven cabinet members is vastly different than making a case to marketing leaders who intuitively understand the value of a great website. For quantitatively inclined cabinet members, here are five ROI metrics that we have used to justify the investment in a […]

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Compliance Not Always an Easy Task

In a recent post titled “ADA Accessibility Compliance for College and University Websites,” the question of how to ensure WCAG 2.0 compliance was covered briefly. In this post, I will expand on a couple of the challenges of making an existing website compliant. A trip to the theme park Bringing an existing website into compliance […]

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Early Intervention for Accessibility Checks

In order for a web page to be successful, a user must visit the page. Getting a user to visit the URL is a great struggle, but after they make that decision there are dozens upon dozens of reasons why they will leave, and sometimes leave before you can get a chance to make an […]

Return on Investment (ROI) for a Website Redesign

Making a business case to ROI-minded business leaders is vastly different than making a case to marketing leaders because they speak different languages.

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ADA Accessibility Compliance for College and University Websites

The Americans with Disabilities Act of 1990/2008 (ADA) and the Rehabilitation Act of 1973 require colleges and universities to provide individuals with disabilities equal access to programs, services and activities. This extends well beyond making sidewalks, entryways and classrooms accessible. It includes websites too. Why has this topic become important lately? Growth of non-traditional student […]

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  • Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study
  • 4 Proven Strategies for Boosting Masters Program Enrollment
  • Increasing Enrollment for Masters Programs: Strategies, Tactics, Best Practices and Case Studies
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  • How infographics can supercharge your content marketing campaign
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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