As a leading social media agency for manufacturers and industrial companies, we are frequently asked to share our best practices. This is part of a series of posts to explain how social media audit can serve their interests. A social media audit involves a comprehensive review of a industrial company’s primary social media channels, profiles, […]
As a leading social media agency for colleges, universities and higher education institutions, we are frequently asked to share our best practices. This is part of a series of posts to explain how social media audit can serve their interests. A social media audit involves a comprehensive review of a higher education brand’s primary social […]
College marketing and communications teams increasingly look to boost video teams and budgets. All well and good, but we should not overlook the enduring value and impact of your still image library. It’s easy to grow complacent and assume that last year’s photos will meet this year’s needs. It’s tempting to hire less qualified photographers, […]
Creating a well-thought-out content release plan can help you get the most exposure for your content marketing efforts and ensure that your hard work pays off.
Designer Krystal discusses why colleges and universities should focus more efforts on their Instagram footprint.
With the introduction of Instagram and Facebook stories, what changes is Snapchat making to stay relevant and win their users back?
Find Meaning in Your Social Media Analytics
The times are sure changing. Social media giants like Facebook and Twitter have taken their products to a whole new level of social.
In just nine months of existence, Instagram Stories has gained over 200 million daily active users. How can we use this medium in higher education marketing?
Facebook’s news feed algorithm, as a result of major updates and changes, now aims to “deliver the right content to the right people at the right time”.