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Category: ROI

Return on Investment (ROI) for a Website Redesign

Making a business case to ROI-minded business leaders is vastly different than making a case to marketing leaders because they speak different languages.

Higher Education Marketing ROI – Lessons from the Field

Marketing ROI formula is easy enough. However, calculating the marketing ROI is challenging in higher education for three reasons. Read more.

Can websites be engines for liberating prosperity?

Three recurring themes that our clients have shared with us after 1-2 years of their website redesign are…

Plugging the Leaky Bucket

In recent years, digital marketing has exploded with rapidly changing landscape and technology making tracking and analytics a challenge.

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Keep Your Sights on the (Marketing ROI) Horizon

Last Thursday, we had an interesting monthly performance report (ROI) meeting with a client. In that process, we made several observations about traffic downturns on a particular program, which defied the historic trend data. At the same time, there seemed to be an across-the-board decline in leads, which also ran counter to seasonal data for […]

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Digital Marketing ROI for CMOs. Don’t be Fooled. Focus on Revenue.

CMO’s should focus on digital marketing ROI rather than looking at myriad data points that are all indicators of one question: how much money did we generate?

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Truth in ROI: How to Tell What’s Real and What’s Blarney

What do leprechauns and marketing ROI have in common? You’ll have to read this one for yourself.

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Digital Marketing ROI. Is Your Heart In It?

Do you know how much time you spend planning for digital marketing ROI? Or is it merely an after-thought?

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The Ball Drops. Five Favorite ROI Quotes to Ponder for the New Year.

Five thought-provoking quotes on marketing ROI from digital marketing and analytics experts. Inspiration for bottom-line focused markers and CMOs.

Inbound Marketing & Paid Marketing: Good Alone, Better Together.

Inbound marketing and paid marketing are good alone, but better together. While paid marketing gives a short-term boost, inbound marketing creates an enduring foundation.

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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