Making a business case to ROI-minded business leaders is vastly different than making a case to marketing leaders because they speak different languages.
Category: ROI
Marketing ROI formula is easy enough. However, calculating the marketing ROI is challenging in higher education for three reasons. Read more.
Three recurring themes that our clients have shared with us after 1-2 years of their website redesign are…
In recent years, digital marketing has exploded with rapidly changing landscape and technology making tracking and analytics a challenge.
Last Thursday, we had an interesting monthly performance report (ROI) meeting with a client. In that process, we made several observations about traffic downturns on a particular program, which defied the historic trend data. At the same time, there seemed to be an across-the-board decline in leads, which also ran counter to seasonal data for […]
CMO’s should focus on digital marketing ROI rather than looking at myriad data points that are all indicators of one question: how much money did we generate?
What do leprechauns and marketing ROI have in common? You’ll have to read this one for yourself.
Do you know how much time you spend planning for digital marketing ROI? Or is it merely an after-thought?
Five thought-provoking quotes on marketing ROI from digital marketing and analytics experts. Inspiration for bottom-line focused markers and CMOs.
Inbound marketing and paid marketing are good alone, but better together. While paid marketing gives a short-term boost, inbound marketing creates an enduring foundation.
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