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Category: Nonprofit Marketing

Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study

Managing money is one of the biggest stressors facing college students today — yet most financial education feels outdated, overwhelming, or just plain boring. University of Pittsburgh (Pitt) Office of Admissions & Financial Aid had launched a new Financial Wellness Program to provide financial education to empower college students with the knowledge and tools needed […]

Identity and logo design agency for nonprofits and associations

Nonprofits routinely turn to Elliance to create a new logo or revitalize their identity. Motivations vary: some want to shed an old skin and put on a new one, while others aim to sharpen their focus and distance themselves from their competitors; some simply seek to modernize their image to align with evolving market trends, […]

14 Laws of Human-Centered Marketing

The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. I hope you find these laws beneficial.

Pittsburgh Website Design Agency Shares its Website Design Best Practices

Today, more than any other touch point, a website is the digital soul of an organization. All roads lead to it. As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with websites for regional, national and global clients for the past 30 years. Our arsenal of best practices includes: 1. […]

Pittsburgh Branding Agency Shares its Branding Best Practices

As one of Pittsburgh’s longest standing B2b and higher education branding agencies, Elliance has been delivering prosperity to regional and national clients for the past 28 years. Our arsenal of branding best practices includes: 1. Know Why You Brand When choices proliferate, branding ascends. Three reasons why successful organizations brand: In the sea of sameness, […]

Cause marketing and the battle for meaning.

Three examples of companies, their special cause marketing initiatives, and keyword phrases pivotal for winning their battles for meaning.

Elliance

Vaccine Confidence and the Battle for Meaning

This three-part blog series considers how companies and cause marketing can mature beyond nourishing brand loyalty and secure keyword phrases linked to bedrock principles.

Elliance

7 Habits of Highly Successful Marketers

As an agency that has served more than 250 corporate, higher education and non-profit brands, here is what we have concluded: successful brands invest in cultivating and nurturing these seven powerful habits with fierce intentionality: 1. Keyword Habit: The SEO Keyword Lexicon includes a variety of keywords that prospective buyers will use on Google to search […]

Five Characteristics of Successful Capital and Comprehensive Campaigns

This post was informed by our agency experience with clients and partially inspired by my reading of Jim Langley of Langley Innovations’ books on fundraising. There are hundreds of ways for capital campaigns to go wrong, but these five characteristics define all successful ones: Consequential: They set goals for lasting, measurable impact and for improvements […]

Keeping Pace with Google’s Algorithm

Are you read for voice search on mobile devices and home gadgets like Amazon Echo, Google Home and Apple HomePod?

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  • Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study
  • 4 Proven Strategies for Boosting Masters Program Enrollment
  • Increasing Enrollment for Masters Programs: Strategies, Tactics, Best Practices and Case Studies
  • Identity and logo design agency for nonprofits and associations
  • How infographics can supercharge your content marketing campaign
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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