There are hundreds of ways for capital campaigns to go wrong, but these five characteristics define all successful ones:
Consequential: They set goals for lasting, measurable impact and for improvements to community, society and the human condition i.e. goals that transform the institution into a school of consequence.
Ambitious: They aspire for attainable, ambitious goals, not institutional survivorship. They propel the organization from great to extraordinary.
Strategic: They build on strengths rather than compensate for institutional weaknesses. They deepen competitive advantage.
Heroic: They widen the margin of excellence.
Investable: They hold the leadership accountable for quantitative and qualitative outcomes.
My next blog post will outline characteristics of various types of donors.
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