Today, more than any other marketing touch point, a website is the digital soul of an organization. All roads lead to it. As a leading website design and development agency for manufacturers, industrial companies frequently come to us to perform website audit so they can develop a plan to improve it. These are the ten dimensions of our […]
Today, more than any other marketing touch point, a website is the digital soul of an organization. All roads lead to it. As a mission-critical asset, it must be kept current and fresh with an easy-to-use content management system (CMS). Which one should you pick? I hope this post help you answer the question. The CMS Ecosystem […]
Macro forces often drive micro actions. This certainly holds true for manufacturing website design trends for the coming year. Our agency sees three primary forces impacting the manufacturing environment: First, there has been a generational shift from Boomers to Gen-Xers, Millennials, and Gen-Zers. By 2025, 75% of the global workforce will be largely comprised of […]
Manufacturing and industrial buyers invest in the inseparable twin SEO and content strategies to secure Google/Bing rankings for three reasons. First, research shows that when suppliers “get found” via organic Google page one results, prospects trust them more. Google page one organic results command over 90% of click share, and generate close to two-thirds of […]
Websites are the digital soul of manufacturers and industrial companies. Constructed well, they are effective conversion machines for new business development and become their #1 sales tool. In the past 30 years, Elliance has designed and developed more than 150 manufacturing websites. Following are four success stories of our website design and development clients: 1. […]
Search engine optimization (SEO) is the greatest equalizer amongst manufacturing marketing tactics. Using SEO smarts, underdogs become wonder dogs and runners become sprinters. Following are five success stories of our SEO clients: 1. Underdog Wins: Sophisticated Alloys Located in Southwestern Pennsylvania, an hour from steel-and-aluminum-famed Pittsburgh, Sophisticated Alloys takes pride in solving the toughest customer […]
It’s crucial that manufacturing and industrial company marketers use best practices to not only map the right set of keywords across the prospective buyer or customer journey, but also to optimize their website and social media to secure Google page one rankings for those keywords. To make a purchase, buyers (engineers, specifiers and influencers) move […]
Making a business case for investing in a comprehensive marketing campaign to skeptical, ROI-minded, quant-driven, C-level marketers in manufacturing and industrial companies goes far beyond making an intuitive case. For quantitatively inclined senior team members, here are five key ROI metrics that we have used to justify their investment in manufacturing marketing: 1. Increased Brand […]
In the past 30 years, Elliance has deployed SEO strategies for more than 100 manufacturers and industrial companies in service of growing their leads, sales and capacity utilization. Why have we insisted on recommending SEO to our clients? For two reasons. First, because Google/Bing page 1 is destiny. Trusted page one organic rankings and high […]
The surest way for manufacturers and industrial companies to grow their share of voice and market is by improving their search engine (SEO) rankings and visibility.