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Category: Inbound Marketing

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It’s Not Too Soon!

With the holiday season in full swing and 2014 right around the corner, many of our clients and prospective clients are thinking about enrollment for the coming fall. Although your incoming students for 2014 may (and should!) be a top priority, I’m going to suggest that you look a little bit further. It’s not too […]

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Higher Education marketers must appeal to a sideways audience

Unfortunately for higher education marketers, there is only so much program-specific information a University can espouse before its branding message becomes just another noisy, unrecognizable foghorn on the mist-cloaked, higher-ed seas. To differentiate your school’s programs, brand and message, consider marketing sideways. “Use a peripheral but more human and interesting component of your brand to […]

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Inbound Marketing Plan: 6 Key Ingredients

An Inbound Marketing Plan is similar to a marketing plan but exclusively focused on achieving business goals by creating and igniting relevant, trust-building and shareable content. It answers fundamental questions like “who, what, why, where, when” for the inbound initiatives such as blog posts, social media posts, online press releases, articles, infographics, polls, white papers, […]

Inbound Marketing & Paid Marketing: Good Alone, Better Together.

Inbound marketing and paid marketing are good alone, but better together. While paid marketing gives a short-term boost, inbound marketing creates an enduring foundation.

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Organizing Your Team for Inbound Marketing Success

Here is how you might want to organize your team to achieve success with your inbound marketing campaign: 1. Strategist: A domain expert who carries the torch of the client perspective. 2. SEO Marketer: Ensuring that all fresh content is informed by a Keyword Guide as part of larger keyword strategy. 3. Editor in Chief: […]

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The Promise of Inbound Marketing in Higher Education

Over the past few months, I’ve heard from a growing number of prospective clients interested in inbound marketing in higher education. They may not call it inbound marketing — maybe they’re asking for help with blog posts or website content — but inbound marketing is what it comes down to. And to me, inbound marketing […]

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Inbound Marketing vs. Outbound Marketing

Traditional outbound marketing relies heavily on interrupting prospective customers with advertising, direct mail, etc. Inbound marketing takes a much different approach: earning attention and trust by providing valuable content and embracing personal interaction. Inbound marketers help clients “get found” via search engines, word-of-mouth and the sharing of content. These tactics also tend to engage prospects […]

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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