Elliance has grown enrollment, endowment and reputation for over 100 colleges and universities including 10 medical schools and healthcare institutions. Samples.
Category: Higher Education Marketing
The number and variety of decisions, opportunities and challenges that come with assuming leadership of a major medical school require a steady hand. Below, we’ve put together 10 strategic considerations for your first 100 days to help you navigate from analysis to synthesis.
Reducing the frequency of a printed alumni magazine is a controversial idea. Generations of alumni will react to this change differently. However, as Yogi Berra said, “if you see a fork in the road, take it.” Benefits and Costs of Print Alumni Magazine Great alumni flagship magazines are beautiful, comfortable and great coffee table pieces. […]
With strained budgets, weakened endowments and the anticipated demographic cliff when college bound undergraduates will begin to shrink, colleges are eyeing international students from emerging economies. With over one million international students heading to the US in 2023, the race is on to attract the brightest and most financially well-off international students. Our clients have […]
To recruit graduate students and grow graduate enrollment successfully, universities must deploy a balance of marketing air-game and boots-on-the-ground game.
The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. I hope you find these laws beneficial.
Paid Advertising, with its ability to reach audiences with specific educational and professional backgrounds provides colleges and universities with a powerful tool to attract right-fit students.
As a leading higher education branding agency, Elliance uses these 7 mindsets, understands these 6 trends, and listens to these 10 brand ambassadors to discover brand essence.
As we develop ad creative for our higher education marketing clients, many factors inform our campaigns. This has resulted in best practices that we follow for creating high-converting ads and craft unique campaigns for each client.
The era of traditional high cost, high-volume and low-performance student search services is over. A new system has emerged. It demands an alignment between Academics, Admissions, Advancement and Marketing.