To combat shrinkage in college-bound high school students, higher education enrollment marketing professionals are developing strategies for winning an outsized share of the online, adult, graduate and international student markets. In other blog posts, I’ve shared our playbooks for increasing and significantly growing adult, graduate and international students enrollment. In this blog post, I’ll address strategies for recruiting online students. […]
As a leading social media agency for colleges, universities and higher education institutions, we are frequently asked to share our best practices. This is part of a series of posts to explain how social media audit can serve their interests. A social media audit involves a comprehensive review of a higher education brand’s primary social […]
Search engine optimization (SEO) is the most effective college enrollment marketing strategy. SEO is a set of techniques college marketers employ to secure page one rankings on Google, Bing, and other search engines. College marketers achieve coveted page one rankings for their programs and schools by selecting the right keywords and creating content that incorporates […]
Today, more than any other marketing touch point, a website is the digital soul of an institution. All roads lead to it. As a leading website design agency for colleges and universities, higher education institutions frequently come to us to perform website audit so they can develop a plan to improve it. These are the ten dimensions of […]
High-performance search engine optimization (SEO) is the greatest equalizer amongst higher education marketing tactics. Using smarts, underdogs become wonder dogs and Davids defeat Goliaths. All our college and university clients have ambitions for increasing and growing their undergraduate, graduate, adult, online and international students. Following are a sampling of seven success stories of our SEO […]
With strained budgets, weakened endowments and the anticipated demographic cliff the college bound undergraduates are beginning to shrink. Colleges are developing strategies for winning an outsized share of a shrinking undergraduate market. Our higher education marketing and enrollment clients have started asking us to prepare a playbook for successfully recruiting and growing undergraduate student enrollment. […]
In the past 30 years, Elliance has deployed SEO strategies for more than 100 colleges, universities and higher education institutions in service of growing their enrollment, endowment and reputation. Why have we insisted on recommending SEO to our higher education marketing clients? For two reasons. First, because Google/Bing page 1 is destiny. Trusted page one […]
As a top SEO agency for colleges, universities and higher education institutions, we begin their SEO journey by conducting a 12-point SEO audit to assess their websites.
Elliance, a higher education website design and SEO marketing agency, helps universities with redesign and SEO projects. Here is a glimpse of our recent work for UNC Charlotte which resulted in top rankings in North Carolina.
This SEO basics guide was written to help under-resourced, small to medium colleges, universities and higher education institutions who can’t compete in the marketing arms race and yet need to out-wit and out-smart the deep-pocketed Goliaths.