To recruit graduate students and grow graduate enrollment successfully, universities must deploy a balance of marketing air-game and boots-on-the-ground game.
Category: Higher Education Marketing
The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. I hope you find these laws beneficial.
Paid Advertising, with its ability to reach audiences with specific educational and professional backgrounds provides colleges and universities with a powerful tool to attract right-fit students.
As a leading higher education branding agency, Elliance uses these 7 mindsets, understands these 6 trends, and listens to these 10 brand ambassadors to discover brand essence.
As we develop ad creative for our higher education marketing clients, many factors inform our campaigns. This has resulted in best practices that we follow for creating high-converting ads and craft unique campaigns for each client.
The era of traditional high cost, high-volume and low-performance student search services is over. A new system has emerged. It demands an alignment between Academics, Admissions, Advancement and Marketing.
Our past 25 years of experience as an enrollment marketing agency taught us the least and the most effective lead generation strategies for higher education.
Higher education SEO expertise. Elliance, a digital marketing agency, crafts tailored higher education marketing campaigns for colleges and universities. Here is a comprehensive glossary of search engine optimization terms for enrollment managers and admissions professionals.
Elliance, a digital marketing agency, crafts tailored higher education marketing campaigns for college and university enrollment teams. Here are five essential best practices for effectively managing a successful lead generation campaign.
At Elliance, a digital marketing agency, we create unique landing pages for our higher education marketing campaigns. Here are some best practices that we follow which work well in attracting and engaging prospective students.