Humanities education is under siege. This is perhaps one of the grand challenges of the twenty first century. In our view, this is more a challenge of marketing imagination and faculty involvement, and less a challenge of enrollment. Ironically, the perceived interest in humanities amongst students and families appears to be dwindling, while demand for […]
Microsites offer colleges, universities and higher education institutions a powerful tool for addressing specific needs with focused, flexible, and engaging online experience. By distilling arguments, they enhance communication, improve user engagement, and support targeted marketing and outreach efforts, making them an essential component of modern higher education strategies. They usually reside on a separate sub-domain […]
As a data-driven computer scientist, I only became a believer in the power of great photos over a lifetime of experiences. I witnessed photoshoots change the destiny of graduate programs. I watched photoshoots liberate enrollment growth for graduate programs that despite being ranked on Google position one, were merely limping along. I witnessed unlocking of […]
Drupal and Cascade are both content management systems (CMS) that power higher education, government and institutional websites. As an agency we have been using both platforms for more than a decade and have built dozens of websites with each CMS. This is a quick primer on when to choose one over the other. But first […]
There is substantial upheaval in higher education. Colleges and universities are navigating a complex landscape characterized by demographic shifts, technological advancements, economic pressures, evolving student expectations and even outright questioning the value of college education. An institutional marketing plan is crucial for colleges to navigate these complexities. It helps them attract and retain students, enhance […]
A college brand will rise or fall based on its ability to curate and sustain great content. Other things matter, but nothing matters like content. Great content will galvanize prospects, faculty, staff, alumni, donors and partners to take action. Great content will grow enrollment, endowment and reputation. Great content will liberate prosperity by tapping unrealized […]
SEO or “search engine optimization” is a set of techniques higher education marketers deploy to improve their institution’s natural or organic website rankings on Google, Bing and other international search engines. 30 years of experience and research have shown us that Google page rankings are more trusted, command the lion share of clicks, generate more […]
In the era of declining college enrollments, every student matters. Norman Nielsen Group research shows that because of poor website user experience, almost half (48%) of prospective students didn’t realize that the university offered the program that they were looking for even when it did. The primary doorway for finding a program is through academic […]
Thirty years. That’s how long Elliance has been making the case for liberal arts education with its noble goal of imparting practical idealism. In that time, we’ve fashioned a host of edgy, bullet-proof arguments that speak of the liberal arts in fresh and exciting ways. Using the language of the day, we’ve confronted the shibboleths […]
From its early inception, Elliance with our team of photographers has been capturing iconic photographs that bring the excitement, immediacy and candor of photojournalism to the higher education brands, websites, social media, campaigns and magazines. Here are some strategies, tips, ideas and examples of visual content marketing for undergraduate photoshoots for colleges, universities, and higher […]