As of yesterday, August 24th, Amazon had listed 24,393 books on brand marketing ready for you to read (have fun). Al Reis has 22 Immutable Laws of Branding. Jack Trout emphasizes differential. And I recently saw a brand glossary from a nationally-known, prominent marketing firm that contained more than 50 brand terms and descriptors. Oh […]
At Elliance, we receive countless higher education request for proposals (RFPs). Knowing that colleges and universities put together RFPs semi-annually at best, it’s no surprise that some lack clarity. However, the best way to get exactly what you want is to make your RFP crystal clear. Here, are the four most common issues as well […]
So what is an information session? Information sessions are provided by most higher education institutions to provide prospective students and their families the opportunity to see the campus, learn about the university and develop a personal connection. They also provide program specific details and the opportunity to meet faculty, students and counselors. The target audiences […]
Autumn is right around the corner, which means another exciting college football season is not far from kick-off. For many colleges, football is an integral part of the campus experience and with rabid student fan bases and celebrated traditions, it should be highly considered in higher education enrollment marketing strategy. More and more schools are fielding inaugural football teams […]
Everyone understands the importance of making a good first impression. Be on time, make eye contact, shake hands, don’t forget your manners and always send a thank you letter. While a handwritten thank you letter could help you land your dream job, personalized notes and letters can also play a significant role in higher education […]
In light of my yellow Elliance copywriter’s desk making its first journey around the shy Pittsburgh sun, I got to thinking about what I’d learned about higher education marketing in the last year, and if there was anything the handful of schools I’ve worked with had in common. It seems to all boil down to […]
We recently met around the conference table at Elliance to discuss the pros/cons of pursuing an RFP opportunity — a major state research university wanting to sharpen its brand focus and tell a better capital campaign story in order to raise a nice round $1 billion dollars. Needless to say, with that kind of money […]
As a writer who spent the first 10 years of her professional life as an agency copywriter, I approach writing with two specific questions: Who’s the target audience? What’s unique about this client? I had a creative director once who often quoted David Ogilvy and I still remember this classic: “Never write an advertisement which […]
As the world of higher education settles in after a frenzied first few weeks of new faculty introductions, last minute dormitory re-assignments and opening football weekend, there is that lingering question: what should we do about our brand? Whether you’re stuck in avoidance or racing headlong toward action, it’s worth considering a pause. Maybe past […]
While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends. Today, and every day, your college brand continues to do its daily work — on your website, social sites and across the continuum of digital and human conversation. […]