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Category: Higher Education Marketing

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Enrollment Management Best Practices

Enrollment managers at colleges and universities are running a machine. Whether it has a soul or not depends on the mindset they bring to their jobs. The most admired enrollment managers are running a humanized enrollment system. In serving more than 100 enrollment managers, we have gleaned the following best practices: 1. Balance Institutional Priorities […]

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College Student Search Campaigns – Evolution From Funnels to Networks

Every year, a silent, high-stakes dance takes place in all the 4,000+ colleges and universities in the US. To meet their enrollment targets, the colleges look for the best-possible group of students who will apply, and then accept the offers extended to them. Lead generation with College Student Search is the first step in this […]

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Fiddling with content, while story, meaning and emotional connection burn

Former Indiana University basketball coach Bobby Knight famously said to an audience of newspaper reporters, “All of us learn to write in the second grade. Most of us go on to greater things.” Part joke, part poisoned-tipped joust, the heralded Knight voiced an ambivalence about writing and writers that lingers within many college marketing departments […]

The Lifecycle of a Searcher – SEO Keyword Strategy for Higher Education

A prospect will use different types of keywords at different stages of their college search process. Read about the lifecycle of a higher education searcher from awareness to the final decision stage and how a deliberate SEO strategy can help.

Enrollment Marketing Best Practices

As one of the leading enrollment marketing services agency in the country, clients have often asked us to encapsulate our best practices. Here is the list of our best practices.

Higher Education Marketing Agencies – Best Practices

Trusted higher education marketing agencies, like Elliance, embody the following eight best practices and habits:

Elliance

Higher Education Marketing Best Practices

Professional higher education marketing services agencies, like Elliance, embrace the following seven best practices: 1. Start with Strategy: They pick the best strategy to move the college/university forward. 2. Build Your Brand: Because they know that in the sea of sameness, brands win, they build a memorable brand for your college. And then they imbue […]

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What associations can learn from higher education marketing

  In working with both higher education marketers and association marketers, I’ve noticed some interesting similarities between the two sectors. For one, their missions are remarkably similar. They help people reach their professional goals whether it’s through education, training or networking opportunities. However, while higher education institutions have historically focused primarily on younger audiences, associations […]

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7 Fundamentals of Digital Marketing

After 25 years of generating prosperity for clients, we have learned that successful digital marketing initiatives must have these 7 fundamentals: 1. Start with Strategy: Ready-aim-fire, not ready-fire-aim. Lead with strengths. 2. Build Your Brand: In the sea of sameness, brands win. Build it. Fearlessly guard it. Imbue it at every touch point. 3. Develop […]

The Art of Redesigning a Jesuit Business School Website

While all .edu websites send important signals and establish vital threads of connection to stakeholders — corporate recruiters, research partners and regional funders/allies — a business school website does so with greater urgency and a far more explicit mandate. We held that truth close as we set about redesigning a new website for the Boler […]

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  • College Website Design Agency for Trade Colleges and Schools
  • Identity and Logo Design Agency for Higher Ed Associations and Councils
  • How Google Search Traffic is Impacted by AI Overviews
  • Faculty Photoshoots to Power Higher Ed Visual Content Marketing Strategy
  • WordPress vs. Cascade CMS: A Perspective From a Higher Ed Agency That Has Worked With Both
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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