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Category: Higher Education Marketing

Enrollment Marketing Best Practices

As one of the leading enrollment marketing services agency in the country, clients have often asked us to encapsulate our best practices. Here is the list of our best practices.

Higher Education Marketing Agencies – Best Practices

Trusted higher education marketing agencies, like Elliance, embody the following eight best practices and habits:

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Higher Education Marketing Best Practices

Professional higher education marketing services agencies, like Elliance, embrace the following seven best practices: 1. Start with Strategy: They pick the best strategy to move the college/university forward. 2. Build Your Brand: Because they know that in the sea of sameness, brands win, they build a memorable brand for your college. And then they imbue […]

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What associations can learn from higher education marketing

  In working with both higher education marketers and association marketers, I’ve noticed some interesting similarities between the two sectors. For one, their missions are remarkably similar. They help people reach their professional goals whether it’s through education, training or networking opportunities. However, while higher education institutions have historically focused primarily on younger audiences, associations […]

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7 Fundamentals of Digital Marketing

After 25 years of generating prosperity for clients, we have learned that successful digital marketing initiatives must have these 7 fundamentals: 1. Start with Strategy: Ready-aim-fire, not ready-fire-aim. Lead with strengths. 2. Build Your Brand: In the sea of sameness, brands win. Build it. Fearlessly guard it. Imbue it at every touch point. 3. Develop […]

The Art of Redesigning a Jesuit Business School Website

While all .edu websites send important signals and establish vital threads of connection to stakeholders — corporate recruiters, research partners and regional funders/allies — a business school website does so with greater urgency and a far more explicit mandate. We held that truth close as we set about redesigning a new website for the Boler […]

Higher Education Marketing ROI – Lessons from the Field

Marketing ROI formula is easy enough. However, calculating the marketing ROI is challenging in higher education for three reasons. Read more.

That’s another story…

In just nine months of existence, Instagram Stories has gained over 200 million daily active users. How can we use this medium in higher education marketing?

12 Strategies for Improving Admissions Yield

For tuition-dependent colleges, enrolled students hold the key to their survival and prosperity. Student deposits are moments of truth for presidents and vice presidents of enrollment. Cash coffers are either replenished or not. Last minute surprises arising from unexpectedly low yields can cause a ton of angst. This is why successful colleges employ intentional strategies […]

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Brand Architecture in Higher Education

There isn’t an algorithm for defining brand architecture in higher education. However, some heuristics or common patterns exist that will help colleges and universities frame their specific situation.

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  • 10 AI Prompts to Shape Your Higher Ed Marketing Strategy
  • How to Grow and Increase Enrollment in STEM Schools, Colleges and Universities: Strategies, Tactics and Best Practices
  • The Art and Science of Higher Education SEO Marketing for Colleges and Universities
  • Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study
  • 4 Proven Strategies for Boosting Masters Program Enrollment
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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