As a leading enrollment marketing services agency in the country, clients have often asked us to share our best practices. Here they are:
1. Start with Strategy: We prioritize and always lead with strengths. We don’t try to be democratic. We bet on champion and star programs. We let the star programs create prosperity to sustain others.
5. Fix Your Website: We know that a website is a conversion machine or your #1 lead and application generation tool. Sooner or later, all prospect journeys lead to it. When we build your website, we bake in your SEO Keyword Guide so your website pages can begin their journey towards Google page one.
6. Orchestrate Inbound marketing, Google PPC, Paid Social and Retargeting: We know that inbound creates an enduring foundation, paid social enables micro-segmentation and 1-to-1 marketing, and Google PPC lets you catch prospects at the cusp of a purchase. We use retargeting to remind prospects to act. We use good judgement in orchestrating these tactics.
7. Invest in Process & Marketing Technology: To help clients with timely lead nurturing and sensible yield improvement, we guide our clients to make the right investment in process and marketing technology.