Ideas, insights and inspirations.

Enrollment Marketing Best Practices

December 10, 2017
by Abu Noaman

As a leading enrollment marketing services agency in the country, clients have often asked us to share our best practices. Here they are:

1. Start with Strategy: We prioritize and always lead with strengths. We don’t try to be democratic. We bet on champion and star programs. We let the star programs create prosperity to sustain others.
Enrollment Marketing Services Agency - Strategy

2. Surround and Engage Prospects: Depending on client’s target audiences and budget, we smartly allocate budget between traditional and digital channels so prospects see our clients at every turn.
Enrollment Marketing Services Agency Best Practices - Integrated Marketing Approach

3. Game Plan for Every Stage of Admissions Funnel: We know what prospects need at every stage of the admissions funnel, and cater to their needs.
Enrollment Marketing Services Agency Best Practices - Game Plan

4. Create a SEO Keyword Guide: We rely on the SEO Keyword Guide to inform all our content creation. The Keyword Guide consists of keyword clusters in various buckets.
Enrollment Marketing Services Agency Best Practices - SEO Keyword Guide

5. Fix Your Website: We know that a website is a conversion machine or your #1 lead and application generation tool. Sooner or later, all prospect journeys lead to it. When we build your website, we bake in your SEO Keyword Guide so your website pages can begin their journey towards Google page one.
Enrollment Marketing Services Agency Best Practices - Website

6. Orchestrate Inbound marketing, Google PPC, Paid Social and Retargeting: We know that inbound creates an enduring foundation, paid social enables micro-segmentation and 1-to-1 marketing, and Google PPC lets you catch prospects at the cusp of a purchase. We use retargeting to remind prospects to act. We use good judgment in orchestrating these tactics.
Enrollment Marketing Services Agency Best Practices - Inbound Paid Marketing

7. Invest in Process & Marketing Technology: To help clients with timely lead nurturing and sensible yield improvement, we guide our clients to make the right investment in process and marketing technology.
Enrollment Marketing Services Agency Best Practices - Tools and Technologies

8. Measure, Test, Adapt: We measure what matters. We know what works, tease out stories, change boldly, invest more in what’s working, and pause tactics that aren’t working.
Enrollment Marketing Services Agency Best Practices - ROI and Performance

9. Calculate ROI: We keep an eye on the prize. We are fearless in partnering with clients to know the extent to which we moved the needle.
Enrollment Marketing Services Agency Best Practices - Measure ROI

Learn more about Elliance enrollment marketing services and higher education marketing services or contact us.

Related posts:

  1. Enrollment Management Best Practices
  2. The Real Reasons Why Colleges Are Missing Their Enrollment Targets.
  3. Enrollment Management Manifesto
  4. Strategies for Increasing College and University Enrollment – A Higher Education Marketing Agency Perspective
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