In times of the coronavirus, higher education marketers can easily get distracted and lose sight of the fundamentals. Included here are 25 timeless higher education marketing strategies that have generated proven growth in enrollment, endowment and reputation for colleges and universities. Branding 1. Students and faculty, not the institution, are the real heroes of your […]
A familiar Chinese proverb instructs: “To know the road ahead, ask those coming back.” The current situation in higher education defies that enduring wisdom. Change arrived suddenly, with little regard for institutional history or might. In this respect, all colleges stand on relatively common ground. All college presidents, to a degree, have become new college presidents. […]
After the second world war, cold war ushered the era of government sponsored research. Government funding built and sustained higher education institutions. Workshops, conferences and journals ruled. Few media giants made and destroyed brands. As cold war came to an end, he world order changed. Governments reduced their research budgets. Hundreds of media channels were […]
Like every market, the audience of college-bound high school seniors is responding to change and uncertainty with… more change and uncertainty. Very recent surveys show roughly a quarter of next year’s class feeling uncertain about whether they will attend their first choice college, attend a school closer to home, or delay college enrollment for a […]
Colleges and universities can take the following 8 SEO steps to grow their undergraduate, graduate, and online enrollment.
Colleges and college admissions teams have their hands more than full managing current and prospective students through the unprecedented coronavirus pandemic. Here is a 10-point plan to help you meet next year’s numbers: A 10-Point Response Plan for College Admissions 1. Create Online Concierges Rally financial aid to help prospects and parents understand […]
The best higher education marketing agencies are being invited by their college and university clients to solve a spectrum of challenges and achieve a set of goals – from the very routine to the most sophisticated ones. Over the last 25 years, in serving over 100 colleges and universities, we have solved the following challenges […]
Top performing higher education SEO agencies help their clients realize that fortune smiles on colleges and universities that pursue and achieve top organic rankings. Prosperity takes many shapes and forms for colleges ranked on page #1 of search engines.
At last count, more than 1,100 colleges have gone test optional. This translates to fewer names that ACT can sell to colleges for marketing. Included below are 11 proven enrollment marketing strategies for growing enrollment in your your college if you can’t rely on buying names of prospective students.
Top performing higher education marketing agencies help their clients deploy the following best practices: