Unless they are managed systematically, vanity URLs can grow like kudzu. Here are some best practices for managing vanity URLs for colleges and universities.
Category: Higher Education Marketing
In serving over 100 colleges and universities, we’ve learned that it takes a coordinated effort on three mutually enhancing fronts to create enrollment success: To help new vice presidents of enrollment succeed in their new consequential roles, we’ve distilled our key learnings and developed the following checklist: 1. Key Strategy Questions What’s our unique position […]
2021 is finally here. Here are the six trends and predictions for 2021, and 10 strategies that higher education marketers can deploy to overcome the challenges and make the most of emerging opportunities.
Changing the name of your college or university can stretch 5-10 years. Name change isn’t the answer to declining enrollments, but it could signal a new strategic direction, or an expansion of the audiences you serve, or a clarification of your mission; or it could be all three. Here are some pearls of wisdom gleaned […]
What’s the difference between a college with a surplus of applications and one with an unacceptably high acceptance rate? Sometimes, it’s curiosity and nerve. Adversity — brought on by geographic isolation, shifting demographics, living in the shadows of giants, deep-pocketed for-profits and other Goliath competitors — can inspire a college and university to challenge assumptions […]
We understand that there are numerous other content management systems for higher education, but Hannon Hill Cascade CMS remains the top ranked CMS in this space. As a web development agency, we have partnered with them because we are committed to offering the best solutions to our clients.
The Covid pandemic has changed the landscape of enrollment management. Counselors aren’t able to travel to schools and meet prospective applicants face to face. Many students aren’t visiting colleges and aren’t able to take SAT and ACT tests. So how does a college enroll students in the absence of travel, the ability to purchase College […]
Communicating before, during and after a capital campaign requires the kind of symphonic thinking that author Daniel Pink explores in A Whole New Mind: Moving from the Information Age to the Conceptual Age. Strategic visions and campaign priorities can quickly deconstruct into campaign inventory and itemization — losing all connection to a larger and more […]
Imagine a college or university making a capital campaign pitch with this kind of clear return-on-investment data: every $1 given to scholarships generates nearly four times the amount in lifetime student earnings. That’s the case with Macomb Community College, which raised more than $10 million for its largest-ever fundraising campaign concluding in 2018. The campaign, […]
Google page 1 is destiny. 90% of users never go beyond page 1. Organic rankings are trusted more, and convert 3X better than paid ads. 10-Step SEO plan for colleges, universities and higher education institutions to secure coveted Google page 1 rankings.