Google recently shared an infographic depicting how 2013 transformed digital marketing. There are some great stats in here… 73% of advertisers report using social media ads 239% YOY increase in mobile queries across the Google Display Network See the full infographic: http://think.storage.googleapis.com/docs/redefining-advertising_infographics.pdf If you are seeking a paid advertising agency, consider partnering with us.
Digital (i.e. web+search+social+mobile) has changed everything in the world of marketing. Digital is doing to marketing what quantum mechanics did to newtonian mechanics. Let me share five indicators of a tectonic shift taking place right under our feet: 1. Communications models are now based on themes, not on THE BIG IDEA. The evidence of this […]
For those of us working with and for colleges and universities , the increasing focus on online education has been an undeniable force in the past year or two. This article, published today in the New York Times, discusses an agreement between San Jose State University and Udacity, which is intended to offer remedial and […]
I’m writing from my small town in Vermont, where schools are closed for Superstorm Sandy, but the sun is shining and it’s as pretty a fall day as we’ve had this year. The lights stayed on. My thoughts go out to those millions of people who have been less fortunate. Like the rest of the […]
A few weeks ago, one of the speakers at the North American Coalition for Christian Admissions Professionals conference in Chicago raised an interesting question: Is it necessary to live a “social lifestyle” personally, in order to be a social media professional? I took pages of notes at the conference, but this one idea is something […]
I have to imagine that @sweden’s citizen-driven Twitter “experiment” is waking up many a marketing director’s concerns about social media—ergo their brands—in the hands of the masses. As part of its Curators of Sweden campaign, Sweden’s government-sponsored tourism agency turns the reigns of the @sweden Twitter account over to a different citizen each week. This […]
As the director of new business development for Elliance, I spend a lot of time thinking about the strengths and services that we can provide for our clients. I’m very energized by the Elliance team, and I love bouncing ideas around with them and hearing their thoughts about what’s coming next in the digital world. […]
Has it been a busy week for you, so far? Because it sure has been for us. Our SEOgrams iOS app is back on the App Store after our recent transition to an Enterprise developer license; we completed and delivered a huge site map for a major university; and we’re busy wrapping up wireframes for two […]
Earlier I had posted my review and critique of Stephen Baker’s book ‘Numerati’, noting that he doesn’t give b2b examples. Since the, I have been on the hunt for b2b examples. I just found another one by Otis Elevator company, which offers the following service on their website: REM® Remote Elevator Monitoring Otis developed the […]
I just finished Numerati by Stephen Baker. Enjoyed the book with chapters on how Numerati are watching, monitoring, and modeling people as workers, shoppers, voters, bloggers, terrorists, patients, and lovers. Not much here if you are interested in B2B space, but I met two people recently who I would classify as B2B Numerati. The first […]