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Thoughts from Krystal Duke

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What’s so great about Instagram in the higher education space?

Designer Krystal discusses why colleges and universities should focus more efforts on their Instagram footprint.

Snapchat. Dying or on the rise?

With the introduction of Instagram and Facebook stories, what changes is Snapchat making to stay relevant and win their users back?

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Google: The giant that keeps growing.

Founded in 1998 by two Ph.D. students at Stanford University, Google has risen to become more than just a household name. Today, Google stands strong as an empire, armed with a vast arsenal of products and devices. In 2006, we published an infographic showcasing the three most popular search engines in America. It comes as […]

#theStruggleisReal | Designing Search

Krystal Duke walks a fine line between utility and innovation in website design, creating something new that’s never been done before that users will understand.

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That’s Convenient

As a Millennial, I have been fortunate enough to reap the benefits of the invent of the internet for basically my entire life. While I do know of a world without the internet, smart phones, and Jimmy Johns online ordering system, I recognize the value that these seemingly small conveniences add to my life. Flashback […]

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Put me in coach…

Founded in 2009, Dribbble has quickly become one of the largest digital platforms for designers to show and tell, promote, discover, and explore design. With over 500,000 users, 300+ of which call Pittsburgh home, Dribbble is changing the way designers share their work, find new clients, make friends and expand their skillset. Exclusivity has been […]

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Maximize your admissions potential with social

College is expensive. The average cost of a four-year college degree in the United States is something like $31,374, per year. Which adds up to a whopping $125,498 by the time graduation rolls around. I’m frugal. Which basically means that I Google everything I buy in order to find the best quality and price available. […]

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Snapchat. Make the most of your next ten seconds.

  Snapchat is a social media super giant. With 26 million active users, over half of which are between the ages of 18 and 24, Snapchat is stealing hearts and seconds. Snapchat is currently the most popular social media app among teens. In fact, 77% of college students are using the app at least once […]

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Do emojis in email subject lines trigger spam filters?

I’ve noticed more and more, emojis are showing up in my inbox. My favorite restaurants and retailers are tacking little images of suns, fireworks and ocean waves to their email subject lines. I found myself clicking on them more often, and got curious if others did too. Do emojis really trigger spam filters? As a major emoji enthusiast, a connoisseur […]

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Climb on board the Usership…

Design for mobile first? No way. I was in denial. People couldn’t possibly enjoy trolling the Internet more on their smartphones than through their computers. Or could they? I thought about my own habits. Wake up. Check Facebook. Go about my morning routine. Get ready to leave the house. Facebook. Drive to work. Facebook. Go […]

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  • Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study
  • 4 Proven Strategies for Boosting Masters Program Enrollment
  • Increasing Enrollment for Masters Programs: Strategies, Tactics, Best Practices and Case Studies
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  • How infographics can supercharge your content marketing campaign
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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