Ideas, insights and inspirations.

Last year, web designers fell in love with minimalism. Ghosted buttons, big hero images and single page designs were just a few trends that occupied our designs. I suppose you could say that for web designers, 2015 was a year … Continue reading

The fold. A term I hadn’t heard before coming to Elliance a little more than a year ago. If you’re sitting there clueless like I was, the fold is a term coined by the newspaper industry to describe the natural … Continue reading

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Like we said in 2012, infographics are trendy, and for good reason. An infographic is a simplified visual representation of something that could be said in a longer, more complex story. Humans are creatures of habit. We’ve been conditioned by … Continue reading

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Although social media does not yet outrank traditional recruitment efforts like websites and viewbooks, you can’t argue the growing role that social media plays in the lives of today’s college applicants. A recent Pew survey found that of U.S. 13-17 … Continue reading

It’s a community of more than 100 million people, and it’s changing the way consumers interact with businesses through social media. A visual bookmarking tool used to save and discover everything from vacation destinations and parenting tips to the latest fashion … Continue reading

Everyone understands the importance of making a good first impression. Be on time, make eye contact, shake hands, don’t forget your manners and always send a thank you letter. While a handwritten thank you letter could help you land your … Continue reading