Traditional outbound marketing relies heavily on interrupting prospective customers with advertising, direct mail, etc. Inbound marketing takes a much different approach: earning attention and trust by providing valuable content and embracing personal interaction. Inbound marketers help clients “get found” via search engines, word-of-mouth and the sharing of content. These tactics also tend to engage prospects […]
Tom Friedman, op-ed columnist for New York Times, recently concluded an article with this wonderful line: “when outstanding becomes so easily available, average is over.” This applies perfectly to our most recent client, Manchester Business School, which offers a truly Global hybrid MBA, where students can take classes in any of their global centers located […]
In my last blog post, I discussed the three types of CMS systems: Proprietary CMS systems, Commercial CMS systems and Open-source CMS systems. Which begs the question, which type of CMS system should a higher education institution purchase? The answer depends on your size, need for flexibility, in-house teams, budgets and risk-management. While there is […]
Higher education clients often ask us for guidance on content management system (CMS). They are wondering if they should work with a web development company that offers a proprietary CMS system, a commercial CMS system, or an open-source CMS system. In this blog post, I’ll define the three types of systems: Open Source CMS Systems […]
The litmus test for greatness of a web design agency is how well it can operate in tight spaces. We were recently asked to create miracles in extremely small spaces, within the constraints of pre-existing templates and CMS for Carnegie Mellon’s Masters in Software Engineering program. Yes, we redesigned their logo, rewrote the critical copy, […]
Elliance serves brands the way Carl Jung served people. We help find meaning, communicate essence and create forward motion. In the mid eighties, after reading the collected works of C.G. Jung, I embraced Jungian thought because it resonated with me. A decade later, I founded Elliance and combined my rational training in computer science with […]
Elliance was born out of two confluent currents. The first was my desire to combine my two passions: my love for analytical computer science which I developed during my years at Cornell and Carnegie Mellon; and my other love for mythology, folklore, psychology, and art which I have cultivated over a lifetime. The second current […]
I saw Spielberg’s movie “Lincoln” over Thanksgiving weekend. Wonderful screenplay by Tony Kushner and amazing acting by Daniel Day Lewis, Sally Fields and Tommy Lee Jones. I was struck by the parallels between Lincoln’s strategies for consensus building and the branding work we do for Christian colleges. To me, Lincoln was brilliant at holding tension […]
Entrepreneurs are famous for creating companies from the depths of their souls. Business from the inside out if you will. But symbols take on a power of their own when they resonate with deeper mythological forces in the collective experience of humanity. And that is what happened in our case. The beginning of my love […]