Marketing of Christian colleges is a nuanced art. It requires a sensitive touch and storytelling that answers two big questions. The first one is a burning question that haunts all of us at some deeper level: how do we reconcile faith with modernity? The second question is an institutional one: how can we define our flavor of Christianity that is narrow enough to attract the right-fit Christians and broad enough to attract other denominations and people of different faiths from around the world?
If you survey Christian college websites, you will see a few flavors of treatments:
(a) Address right-fits, but ignore others.
(b) Beyond the logo and tag lines, don’t address Christianity it at all.
(c) Caricaturize the college’s flavor of Christianity by showing a picture of their beautiful chapel.
(d) Mention the Christian roots only in the history of the college.
You will be hard-pressed to find instances of colleges that are comfortable reconciling faith with modernity and defining an inclusive definition of Christianity. Our team at Elliance excels at taking these tough issues head-on. To see some wonderful examples where we struck just the right balance, check out the websites we have built for St. Edward’s University, St. Norbert College, Duquesne University MBA Sustainability, Appalachian Bible College and Pepperdine University, Graziadio School of Business.
You might be wondering about the secret behind the success Elliance has had in marketing of Christian colleges. In a nutshell, it’s our talented team. I have inadvertently attracted a group of talented people who are seekers trying to reconcile their own faiths with modern values. Full credit goes to them for creating wonderfully nuanced experiences for Christian schools. As a man of faith myself who was raised at the midpoint of tradition and modernity, my contribution has been to create a psychologically safe environment where people feel comfortable exploring their personal faiths.
If you have examples of websites that do a wonderful job of marketing of Christian colleges and universities, I would love to hear from you.
Learn more about our higher education marketing services.