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Thoughts from Abu Noaman

Higher Education Website Design Agency for Colleges and Universities

”The web is the great equalizer and new opportunity creator for all” was my response to our very first website client back in 1995. Thirty years later, the web has moved from the margins to heart of modern life. Now, it’s the digital soul of an institution. All roads lead to it. For us, a […]

Digital PR agency for Colleges, Universities and Higher Education Institutions

The embrace of social media by GenZ and consolidation of traditional media have transformed public relations (or PR 1.0). Authority is dead; peer influence rules; diversity is the new normal; data literacy powers the young. GenZ has a voice and wants to be heard. They expect authentic, show-don’t-tell marketing. They reward brands that declare and […]

Higher Education Generative Engine Optimization (GEO) for Colleges and Universities

Back in November 2023, Aggarwal, Murahari, Rajpurohit, Kalyan, Narasimhan, and Deshpande from Princeton, Georgia Tech, The Allen Institute of AI, and IIT Delhi  and published a paper titled “GEO: Generative Engine Optimization”. This blog post is partly inspired by their findings and partly by Elliance experience and observations. Generative Engine Optimization (GEO) is a optimization framework […]

Why Brands Refresh Their Identity – 7 Case Studies

Brands refresh their identity to keep pace with an ever-changing world while holding onto the essence that made them resonate in the first place. Practically, it’s a renewal rooted in strategy—responding to emerging markets and shifting customer needs, technological advances, and competitive landscapes. Here are seven stories of brands which chose to refresh their identity: […]

Paid Advertising Audit Agency for Colleges, Universities and Higher Education Institutions

As a leading Paid Advertising Agency for colleges, universities and higher education institutions, we are frequently asked to share our best practices. This is part of a series of posts to explain how Paid Advertising audit can serve their interests. Paid Google Audit Detailed analysis of Paid Google Advertising strategy and tactics including: account structure […]

Difference Between Working in Higher Ed and Corporations

Because I have worked in both industry and higher education, and because Elliance serves both corporations and higher ed institutions, we are able to compare and contrast working in these two vastly different cultures, Here are some observations of similarities and differences between the two that I’ve observed: MissionCorporations are motivated by profit and growth. […]

How to Increase and Grow Enrollment in a Nursing Program or School

Covid and aging population have transformed the world of nursing. A large number of nurses have left the profession due to burnout. Senior nurses are retiring at an accelerated pace.  Nurses are agitating for an increased pay as employers and legislators are joining hands in pushing back. In response, nurses are trading staff positions with […]

How to Market Nursing Programs and Schools: Best Practices, Strategies and Examples

The best strategy for increasing enrollment in a nursing program is to use outcomes-based storytelling that emphasizes career outcomes and real-world impact of the program. Using our investigative and strategic mindsets, Elliance has grown enrollment and enhanced reputation for more than six nursing programs, and more than ten medical schools and health-related programs. Let’s begin […]

How to Market STEM and Technology Colleges and Universities: Strategies, Tactics and Best Practices

There is an art and a science to marketing of STEM and Technology colleges. Our 30 years of marketing of STEM and Technology universities has taught us 13 best practices and 52 strategies and tactics. Let’s review them. Strategies, Tactics and Best Practices Play to win. To realize prosperity, a college must play to win […]

How to Market Liberal Arts Colleges: Strategies, Tactics and Best Practices

There is an art and a science to marketing of liberal arts colleges and universities. Let’s review some strategies and tactics first. Strategies and Tactics Strategy Understand your situation. Perform SWOT and benchmark peers. Pick the right strategy lever. Where will you play and how will you win. Address demographic and psychographic segments. Meet and […]

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  • Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study
  • 4 Proven Strategies for Boosting Masters Program Enrollment
  • Increasing Enrollment for Masters Programs: Strategies, Tactics, Best Practices and Case Studies
  • Identity and logo design agency for nonprofits and associations
  • How infographics can supercharge your content marketing campaign
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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