After serving 100 colleges over 25 years, here is what we have learned. The most successful college and university brands embody these 7 best practices. In fact they have turned into living habits and have led thus become schools of consequence.
Thoughts from Abu Noaman
As one of the leading enrollment marketing services agency in the country, clients have often asked us to encapsulate our best practices. Here is the list of our best practices.
Trusted higher education marketing agencies, like Elliance, embody the following eight best practices and habits:
Professional higher education marketing services agencies, like Elliance, embrace the following seven best practices: 1. Start with Strategy: They pick the best strategy to move the college/university forward. 2. Build Your Brand: Because they know that in the sea of sameness, brands win, they build a memorable brand for your college. And then they imbue […]
After 25 years of generating prosperity for clients, we have learned that successful digital marketing initiatives must have these 7 fundamentals: 1. Start with Strategy: Ready-aim-fire, not ready-fire-aim. Lead with strengths. 2. Build Your Brand: In the sea of sameness, brands win. Build it. Fearlessly guard it. Imbue it at every touch point. 3. Develop […]
To find one’s voice and to have the courage to speak it is sacred. But to be heard is divine. This wisdom applies to both people and brands alike. The art of listening is a great gift of life. Cultivating it has been incredibly hard for a person like me who has been struggling and […]
Marketing ROI formula is easy enough. However, calculating the marketing ROI is challenging in higher education for three reasons. Read more.
For tuition-dependent colleges, enrolled students hold the key to their survival and prosperity. Student deposits are moments of truth for presidents and vice presidents of enrollment. Cash coffers are either replenished or not. Last minute surprises arising from unexpectedly low yields can cause a ton of angst. This is why successful colleges employ intentional strategies […]
There isn’t an algorithm for defining brand architecture in higher education. However, some heuristics or common patterns exist that will help colleges and universities frame their specific situation.
Read about the thinking behind the association magazine website design including strategy, design, interactive technology, and integrated advertising that is powering the news, views and advocacy engine for Oncology Nursing Society.