Your marketing data is probably spread across Google Analytics, Search Console, paid media platforms, social platforms, your admissions CRM and fundraising systems. Instead of checking multiple dashboards across multiple platforms, or asking your team to assemble reports every month, imagine having a single, all-in-one, marketing performance report with dashboards and KPIs at your fingertips 24×7. […]
Marketing ROI formula is easy enough. However, calculating the marketing ROI is challenging in higher education for three reasons. Read more.
At the last AMA Higher Education Marketing conference, President Mark Putnam of Central College made a provocative claim that he could assess the health of any college by looking at just two metrics: yield and retention rate. That got me thinking about what other metrics college presidents should consider indispensable. Here are the metrics I […]