Marketers starting a new role, or inheriting an existing agency often want an independent assessment of the effectiveness, efficiency, measurement rigor and growth potential of a college’s performance marketing ecosystem—and turn those findings into specific actions, tests, investment choices and operating improvements. Our audit examines paid search, paid social, retargeting, landing-page performance, conversion tracking, CRM […]
Because I have worked in both industry and higher education, and because Elliance serves both corporations and higher ed institutions, we can compare and contrast working in these two different organizational cultures. Here are some observations of similarities and differences between the two: MissionCorporations are motivated by profit and growth. Higher education is motivated by […]
Covid and aging population have transformed the world of nursing. A large number of nurses have left the profession due to burnout. Senior nurses are retiring at an accelerated pace. Nurses are agitating for an increased pay as employers and legislators are joining hands in pushing back. In response, nurses are trading staff positions with […]
The best strategy for increasing enrollment in a nursing program is to use outcomes-based storytelling that emphasizes career outcomes and real-world impact of the program. Using our investigative and strategic mindsets, Elliance has grown enrollment and enhanced reputation for more than six nursing programs, and more than ten medical schools and health-related programs. Let’s begin […]