Improving Admissions Yield with Admitted Student Microsites

In today’s world, the college application is the new inquiry. Enrollment managers can’t expect admitted students to accept their offers and simply show up. They must continue to romance them until they show up on campus. Admitted student microsites represent just one of the tactics to guide students in this direction. Listed below are best practices for an accepted student microsite or landing page:

1. Begin with a warm welcome message and an invitation to take the next steps, such as making a deposit, planning a visit, or attending upcoming accepted student days.
2. Offer checklists to admitted students and parents.
3. Remind students of the exciting campus culture and vibrant clubs and organizations they will experience, highlighted by an inspiring brand anthem video.
4. Highlight housing and dining options.
5. Offer detailed information on financial aid and payment options.
6. Display important dates and deadlines for orientation, housing deadlines, class registration, etc.
7. Show easy ways to connect with various school departments to get their questions answered.

Here are a few samples of admitted student microsites we’ve created for various clients.

---

WILLIAM WOODS UNIVERSITY

---

SAINT VINCENT COLLEGE

---

JOHN CARROLL UNIVERSITY

---

CAPITOL TECHNOLOGY UNIVERSITY

Beyond accepted student microsites, learn more about 12 Strategies for Improving Admissions Yield.

If you are looking to design one for your school, consider partnering with us.