Ideas, insights and inspirations.

For tuition-dependent colleges, enrolled students hold the keys to their survival and prosperity. Student deposits are moments of truth for Presidents and Vice Presidents of Enrollment when cash coffers are either replenished or not. Last minute surprises arising from low … Continue reading

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To higher education marketing pros, April & May is “yield season.” It’s the culmination of all their marketing and relationship-building efforts to convert a suspect to a prospect to an applicant to an admitted student. Yield is the percentage of … Continue reading

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