Cool vs. Smart

I presented at a higher ed conference recently. I was intrigued by another presentation, which was all about cool. I started thinking about the anatomy of cool and communications in general. I decided to capture the repetitive patterns in the presenter’s speech. Here is the list of repetitive words I heard (some two word combinations were spoken as one words):

Kindof
Neat
Might be able to
Sortof
Freak out
Obscene
Somebody
Quick stats
Alotof
Andso
Gonna
Youknow
Getinto
Aaann

It made me think about my own vocabulary, which is biased towards smart and performance. I think clients need to know that we are both cool (right emotional brain) and smart (left logical brain).