Marketers starting a new role, or inheriting an existing agency often want an independent assessment of the effectiveness, efficiency, measurement rigor and growth potential of a manufacturer’s performance marketing ecosystem—and turn those findings into specific actions, tests, investment choices and operating improvements. Our audit examines paid search, paid social, retargeting, landing-page performance, conversion tracking, CRM […]
Occasionally, manufacturers set out to achieve new ambitious goals and aspirations, like doubling their business, opening new markets, and becoming a leader in their space. Before they formulate a new strategy to achieve their goals is the perfect time to take stock of their marketing by undertaking a marketing audit. A comprehensive marketing audit takes […]
As a leading social media agency for manufacturers and industrial companies, we are frequently asked to share our best practices. This is part of a series of posts to explain how social media audit can serve their interests. A social media audit involves a comprehensive review of a industrial company’s primary social media channels, profiles, […]
Today, more than any other marketing touch point, a website is the digital soul of an organization. All roads lead to it. As a leading website design and development agency for manufacturers and industrial companies, we frequently perform website audits to help them develop a plan for improvement. Our website audit examines ten dimensions, from brand and buyer […]
As a leading SEO agency for manufacturing companies, we guide smart marketers to begin their SEO journey by conducting a twelve-point SEO audit to assess their websites.