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Tag: Launching a New Academic Program

How to launch interdisciplinary and integrative academic programs in the age of AI: An Agency’s Playbook

Colleges and universities understand the importance of new, future-fit programs for an audience of undergraduate and graduate prospects who are asking different questions about the changing nature of work and skill development. Even as everything changes, one thing remains constant. If students can’t find your program, they can’t choose it. But “finding” no longer only […]

7 P’s of Launching New Academic Programs

The stakes are high when higher education institutions launch new academic programs. According to Burning Glass, a market research firm, the estimated cost of sustaining a new program over a four-year period is around $2M and only a third of them succeed. When launching new programs, college leaders are looking for recipes to ensure success […]

Success and Failure Rates of New Academic Programs

Our findings are pretty sobering. Read the six ways to improve your success ratio for launching your next new degree programs.

Launching A New Academic Program – A Case Study

We share a case study of a university launching a new academic program that almost didn’t make it. And how we turned it around and made it a runaway success.

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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