This blog post about how to recruit and enroll adult students was partly inspired by our work with forward thinking clients like Kathy Groves and Emily Horstman at William Woods University, Jacqui Spicer and DaRon Hairston at Baker College, Mollie Cecere at Carlow University, Brad Sims and Dianne O’Neill at Capitol Technology University, and Karen […]
The ground shifts again. Here are the top ten digital strategy trends that will shape higher education marketing in 2023.
Welcome to your new adventure. Get ready to pursue the 3 R’s of prosperity: Revenue, Reputation and Rankings. These three currents flow under the sixteen best practices for managing and running a successful college.
2021 is finally here. Here are the six trends and predictions for 2021, and 10 strategies that higher education marketers can deploy to overcome the challenges and make the most of emerging opportunities.
At last count, more than 1,100 colleges have gone test optional. This translates to fewer names that ACT can sell to colleges for marketing. Included below are 11 proven enrollment marketing strategies for growing enrollment in your your college if you can’t rely on buying names of prospective students.
Top performing higher education marketing agencies help their clients deploy the following best practices:
College marketing and communications teams increasingly look to boost video teams and budgets. All well and good, but we should not overlook the enduring value and impact of your still image library. It’s easy to grow complacent and assume that last year’s photos will meet this year’s needs. It’s tempting to hire less qualified photographers, […]
Admission numbers are trickling in. Highly selective and less selective colleges are both missing their enrollment targets. We believe that enrollment VPs and college presidents ought to be examining their shared, but ineffective habits, instead of blaming the usual suspects: unfavorable demographics, increased sensitivity to the rising cost of college, society questioning the overall value of […]
Enrollment managers at colleges and universities are running a machine. Whether it has a soul or not depends on the mindset they bring to their jobs. The most admired enrollment managers are running a humanized enrollment system. In serving more than 100 enrollment managers, we have gleaned the following best practices: 1. Balance Institutional Priorities […]
Every year, a silent, high-stakes dance takes place in all the 4,000+ colleges and universities in the US. To meet their enrollment targets, the colleges look for the best-possible group of students who will apply, and then accept the offers extended to them. Lead generation with College Student Search is the first step in this […]