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Tag: Enrollment Marketing

How to Grow and Increase Enrollment in Law Schools: Strategies, Tactics and Best Practices

First year enrollment in law schools has declined in the past decade dramatically. There are signs of slight rebound, but the arms race to recruit fewer law students is ongoing. Compounding this is the trend that one third of law applicants are opting out of candidate referral service. What must law schools do to compete […]

Improving Admissions Yield with Admitted Student Microsites

In today’s world, the college application is the new inquiry. Enrollment managers can’t expect admitted students to accept their offers and simply show up. They must continue to romance them until they show up on campus. Admitted student microsites represent just one of the tactics to guide students in this direction. Listed below are best […]

Strategies for Increasing College and University Enrollment – A Higher Education Marketing Agency Perspective

Elliance, a higher education enrollment marketing agency, has built a reputation by both increasing and growing enrollment for more than 100 colleges and universities. Founded on the principle of right-fit matchmaking, our recommended strategies revolve around six core beliefs. First, if they can’t find you, they can’t enroll in your college. Second, if they do […]

Strategies for Growing Graduate Student Enrollment – A Higher Education Marketing Agency Perspective

Elliance, a higher education enrollment marketing agency, has built a reputation by both increasing and significantly growing graduate student enrollment for more than 50 colleges and universities. Following are some of the most successful strategies that our university clients have activated to unleash enrollment growth in the past two decades: 1. Invest in branding. In […]

How to Recruit Online Students: A Playbook for Growing Online Enrollment

To combat shrinkage in college-bound high school students, higher education enrollment marketing professionals are developing strategies for winning an outsized share of the online, adult, graduate and international student markets. In other blog posts, I’ve shared our playbooks for increasing and significantly growing adult, graduate and international students enrollment. In this blog post, I’ll address strategies for recruiting online students. […]

How to Recruit International Students: A Playbook for Enrollment Success

With strained budgets, weakened endowments and the anticipated demographic cliff when college bound undergraduates will begin to shrink, colleges are eyeing international students from emerging economies. With over one million international students heading to the US in 2023, the race is on to attract the brightest and most financially well-off international students.  Our clients have […]

How to Recruit Graduate Students: A Playbook for Enrollment Success

To recruit graduate students and grow graduate enrollment successfully, universities must deploy a balance of marketing air-game and boots-on-the-ground game.

Elliance

Traditional Student Search Services are Dying. Here is What’s Replacing Them.

The era of traditional high cost, high-volume and low-performance student search services is over. A new system has emerged. It demands an alignment between Academics, Admissions, Advancement and Marketing.

Best Lead Generation Strategies for Higher Education

Our past 25 years of experience as an enrollment marketing agency taught us the least and the most effective lead generation strategies for higher education.

Elliance

Higher Education Enrollment Marketing: 5 Essentials for Successful Lead Generation

Elliance, a digital marketing agency, crafts tailored higher education marketing campaigns for college and university enrollment teams. Here are five essential best practices for effectively managing a successful lead generation campaign.

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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