Aha! :: Elliance Blog

My colleague has created a video to highlight the creation and use of G-20 Morse Code Project. Enjoy it.

We’re pleased that this project received media coverage but feel the larger message was missed. It’s no accident that one of the outcomes of our wonderful art projects is natural buzz.

Artist, Osman Khan, Interactive Developer, Chris Natale, and Internet Marketing Company, Elliance, in conjunction with the August Wilson Center for African American Culture have collaborated to create an participatory installation that explores the pulse of Pittsburgh’s citizenry. Theh installation is located in the window front of the August Wilson Center. Onlookers are encouraged to voice […]

On September 24-25, 2009 the G-20 Summit will take place in the David L. Lawrence Convention Center in Pittsburgh, where G-20 leaders, representing 80% of the world’s trade and two-thirds of the world population, will determine policies affecting our economic and financial futures. To foster engagement despite the insularity of these talks, Osman Khan, an […]

The White House has announced that it will hold an inauguration dinner at the upcoming G-20 summit in Pittsburgh at our Client, The Phipps Conservatory and Botanical Gardens. “President Obama will host a working dinner for world leaders at the Phipps, chosen in part because of the green-friendly features of the facility that include an […]

I presented at a higher ed conference recently. I was intrigued by another presentation, which was all about cool. I started thinking about the anatomy of cool and communications in general. I decided to capture the repetitive patterns in the presenter’s speech. Here is the list of repetitive words I heard (some two word combinations […]

Elliance shares spotlight with firms from London, New York and Miami.

A copy of my presentation that I gave to non-profit and for-profit members of Business Volunteers Unlimited in Cleveland is included below. Marketing 2.0 & PR 2.0 from abunoaman Enjoy it.

The bad old days of expensive brand monitoring tools are finally coming to an end. Here is a listing of a few free tools that you may want to bookmark: 1. Google Blog Search 2. Nielsen blogpulse 3. Tweetdeck 4. Tweetbeep 5.Twitter Search 6. Google Alerts 7. Compete.com Happy brand and buzz tracking!

Just finished this poignant book by David Meerman Scott. The fundamental premise of this book is that the you should be creating interesting and valuable content that your target audience wants to ‘rave’ about to their friends. The content could be served up in the shape of blogs, e-books, tools, contests, videos, etc. The important […]