Aha! :: Elliance Blog

Discovered these wonderful animations. Guaranteed to bring a smile. Miniscule wasp belle Miniscule 1-12

Thought you might enjoy some inspiring videos: Typolution Words as Image The Ten Commandments

Depending on what part of the world you call home, you probably have a different reaction to the name, “Debby.”  It’s a perfectly beautiful name, and we even have a few hard-working Debbies here at Elliance.  But, when a storm by the same name rolled through the Gulf of Mexico last weekend, my perspective changed. […]

One of the main values we add to our clients is to help them make sense of multitude of marketing strategies and dizzying channel options. Here is one framework to view all your marketing strategies: 1. Know Thyself It was Shakespeare who said “To thine own self be true”. All higher education marketing strategies begin […]

A few weeks ago, one of the speakers at the North American Coalition for Christian Admissions Professionals conference in Chicago raised an interesting question: Is it necessary to live a “social lifestyle” personally, in order to be a social media professional? I took pages of notes at the conference, but this one idea is something […]

This morning I was reading a post on the Travel 2.0 Blog that hit home. Troy Thompson wrote: “Recently, I was asked to critique changes to an advertising campaign from a well-known tourism destination. While the creative was fine…amazingly not touting anything and everything…the call to action seemed, cluttered. Perhaps that was because it featured […]

You’ve probably been through this before. The status reports you prepare (regularly or by request) are well-researched, carefully detailed… and they’re going right over the heads of less SEO-minded people at your company. Your boss, your marketing folks, your IT team: they want the highlights, and they want to know that everything is going ok […]

Sure, journalists make the best content marketers. We enjoy asking the hard questions, and we laugh at what you laypeople consider “tight” deadlines. But what happens when you take a J-school vet, and put her to work writing for the web? Gratitude, first of all, to no longer be working in a dying industry. But […]

Gods smile on colleges and universities that pursue and achieve top organic rankings on Google, Yahoo and Bing. Prosperity takes many shapes and forms for colleges ranked on page #1 of search engines. e.g. 1. Prospective Students find the college, inquire, show up at open houses, apply and enroll. 2. Prospective Parents find the college […]

I have to imagine that @sweden’s citizen-driven Twitter “experiment” is waking up many a marketing director’s concerns about social media—ergo their brands—in the hands of the masses. As part of its Curators of Sweden campaign, Sweden’s government-sponsored tourism agency turns the reigns of the @sweden Twitter account over to a different citizen each week. This […]