Aha! :: Elliance Blog
Here are five big ideas being talked about heavily in the web world that marketers should be considering. Create Once. Publish Everywhere. (COPE). This is the philosophy guiding NPR’s brilliant content/digital strategy which has allowed them to make the most of every story created–serving it up on any device and application. Responsive Web Design Oft […]
With over 700,000 international students heading to the US in 2012, the race is on to attract the brightest and most financially well-off students. Instead of relying on expensive international recruiting agents who demand portions of college revenues, here is how we are recommending colleges and universities recruit international students: 1. Build language specific or […]
You’re getting sloppy, SEO people! Let’s talk fundamentals. I’m sick and tired of hearing your excuses, about how the game has changed, and you’re caught standing there flat-footed like a kid who just hit his first tee ball. Shape up! I’m busting out the playbook. The following are inexcusable excuses: 1. “Search has changed dramatically […]
The hunt for revenues continues for colleges. With strained budgets and weakened endowments, colleges are in perpetual hunt for sources of alternative revenues. For the last two decades, it was all about expanding their product lines by offering graduate programs, certificates, degree completion, corporate training, and online programs. Now, with drums of riches beating in […]
Last month, I shared some important factors to consider when writing PPC (pay-per-click) ads Part 1. Today, I want to share some thoughts about writing effective PPC ads that are industry specific — particularly for higher education paid marketing campaigns — and ensuring that they fit into your competitive mix. 1. Use strong call to […]
I just returned from the beach. I have to admit, it’s not a place I always want to go, but it’s always a place I never want to leave. For me, the beach is nature’s ultimate creative expression. It has only three elements – land, sea and sky – yet it delivers an infinite number of […]
Marketing of Christian colleges is a nuanced art. It requires a sensitive touch and storytelling that answers two big questions. The first one is a burning question that haunts all of us at some deeper level: how do we reconcile Scriptures/faith with modernity? The second question is an institutional one: how can we define our […]
A couple of weeks ago, a little-known company called App.net publicly launched a grand experiment. Founder and CEO Dalton Caldwell announced a crowd-funding campaign to raise $500,000 in 30 days, for a new social networking platform that aims to compete with the likes of Twitter – except without the help of advertising. “We will never […]
Whether you’re an association, a non-profit organization, a university, a bank, or just an occasional blogger with delusions of grandeur, the communications landscape today is fascinating, challenging, fast-paced and, above all, complicated. The standalone monthly magazine is becoming a thing of the past. Email newsletters have long since ceased to be the answer to our […]
In the era of declining college applications, how does a college gain an outsized share of a shrinking market? Here are 10 strategies that visionary college presidents and their teams are continually deploying to fortify and turnaround their institutions: 1. Invest in Branding. Babson has positioned itself as THE college for entrepreneurship, American University as […]