Aha! :: Elliance Blog
Popular digital strategies for recruiting international students include multilingual websites, active participation in indigenous social media portals, and international SEO. Since everyone is talking about them, I decided to go on a hunt for some unusual ones. Here are a few interesting ones I uncovered: 1. International Scholarship Contests. We ran one to promote Carnegie […]
E-commerce optimization is the most challenging out of all kinds of SEO. Why? First, e-commerce websites are usually large, sometimes with hundreds or thousands of products. Second, the product related content (such as product descriptions) used on these websites tends to be manufacturer specific. This means that every reseller of a product will have similar […]
When it comes to connecting with potential customers and other key audiences, your website is perhaps the most important tool you have. But no matter how brilliantly designed and well written your website is, it won’t last forever. It needs to be refreshed or redesigned to keep up with changes in design and technology trends. […]
Social media is increasingly important in creating brand awareness, generating inquiries and at improving yield (the percentage of accepted applicants who choose to signal their intention to enroll by paying a deposit). Recruiting international students from emerging economies is vastly different from recruiting students from US & Europe in four important ways. First, they are […]
After running Elliance for more than 15 years, I have created a list of characteristics that represent our best clients. They are: Goal Oriented They are ambitious and in pursuit of well-defined business goals and objectives. Open Communicators They clearly and generously communicate. They frame situations. Respectful They cherish a relationship of mutual respect, yet […]
Here are five big ideas being talked about heavily in the web world that marketers should be considering. Create Once. Publish Everywhere. (COPE). This is the philosophy guiding NPR’s brilliant content/digital strategy which has allowed them to make the most of every story created–serving it up on any device and application. Responsive Web Design Oft […]
With over 700,000 international students heading to the US in 2012, the race is on to attract the brightest and most financially well-off students. Instead of relying on expensive international recruiting agents who demand portions of college revenues, here is how we are recommending colleges and universities recruit international students: 1. Build language specific or […]
You’re getting sloppy, SEO people! Let’s talk fundamentals. I’m sick and tired of hearing your excuses, about how the game has changed, and you’re caught standing there flat-footed like a kid who just hit his first tee ball. Shape up! I’m busting out the playbook. The following are inexcusable excuses: 1. “Search has changed dramatically […]
The hunt for revenues continues for colleges. With strained budgets and weakened endowments, colleges are in perpetual hunt for sources of alternative revenues. For the last two decades, it was all about expanding their product lines by offering graduate programs, certificates, degree completion, corporate training, and online programs. Now, with drums of riches beating in […]
Last month, I shared some important factors to consider when writing PPC (pay-per-click) ads Part 1. Today, I want to share some thoughts about writing effective PPC ads that are industry specific — particularly for higher education paid marketing campaigns — and ensuring that they fit into your competitive mix. 1. Use strong call to […]