Aha! :: Elliance Blog
Visitors to a website can come multiple times using any combination of direct, online search, ads, emails, etc. as sources before they convert. In previous versions of Google Analytics reports only the last touch point for a conversion was reported on. With the introduction of multi-channel funnel (MCF) reports, prior touch points which led to […]
With much excitement, we are launching the first inbound marketing web resource for higher education marketers and enrollment marketing teams. It’s free and comprehensive. As the old era of traditional college search comes to an end, inbound marketing heralds the new era of authentic, high-quality, content marketing that deepens brand trust, secures SEO rankings, and […]
How can we balance automation and human intuition in SEO keyword research to achieve optimal results for higher education clients?
You know how to blog and to use Twitter and Facebook to connect with customers. But do you know how to create the content that attracts and retains them? According to Joe Pulizzi, author of “Epic Content Marketing” and founder of the Content Marketing Institute: “Content marketing is the marketing and business process for creating and […]
With the CMU Today responsive web design project completed, Nik reflects on the benefits of having a device optimized online magazine.
What are the key ingredients of marketing success in 2014?
There have been lots of articles and speculation over the last few months about the teen audience leaving Facebook. This could be a major concern if you are using Facebook paid advertising to target teens, but should you be really concerned? How many teens have left? iStrategy Labs reports a 25.3% decline in teens using […]
Do you know how much time you spend planning for digital marketing ROI? Or is it merely an after-thought?
Drew discusses the lessons learned from our latest responsive web design project which we did for Carnegie Mellon University magazine.
We are proud to launch the responsive web design magazine for Carnegie Mellon alumni and friends. Read how we achieved the herculean feat in a short 3 months.