Aha! :: Elliance Blog
Holding two opposing ideas in the brain at the same time is hard, but that’s what is required daily from all marketers, specially higher education marketers. Here are the forces that you have to be thinking about in 2014: Do you have another dimension to add to this? Lear more about our higher education marketing […]
In 1990, economist David Breneman published an article, “Are we losing our liberal arts colleges?” and spoke to the decline in the number of liberal arts colleges. Yet in 2012, the U.S. Department of Education data showed that enrollment in private nonprofit colleges and universities increased 1.9%, while total post-secondary enrollment in the U.S. declined […]
When working with clients on their higher education marketing strategies, we try to find their most marketable assets and build campaigns around them. Sometimes, the tough part is finding those distinguishable assets. These institutions no longer have that problem thanks to their clever CIOs. Five higher education CIOs who are taking the guesswork out of […]
Google recently shared an infographic depicting how 2013 transformed digital marketing. There are some great stats in here… 73% of advertisers report using social media ads 239% YOY increase in mobile queries across the Google Display Network See the full infographic: http://think.storage.googleapis.com/docs/redefining-advertising_infographics.pdf If you are seeking a paid advertising agency, consider partnering with us.
About a year ago, I took the plunge in to grid-based web layouts. For a long time, I felt that grids were too restricting for creative design and limited your choices and direction for development. Oh how wrong I was. The use of the grids is quickly becoming a standard for rapid template generation. Designers […]
Facebook announced on Tuesday morning that it’s testing such ads in the News Feed with a handful of advertisers. USA Today is calling this “…a move that takes aim at massive spending budgets for television ads.” Rather than having to click or tap to play, videos will begin to play as they appear onscreen – […]
On many of the nearly 5,000 colleges and universities across America, Admissions and Marketing staff often share a building and sometimes an office. Regardless of where the two teams sit, they always share an institutional charge — enhance the product/experience, engage a wide community of prospects, parents, alumni and partners, and build reputation. What’s much […]
Digital (i.e. web+search+social+mobile) has changed everything in the world of marketing. Digital is doing to marketing what quantum mechanics did to newtonian mechanics. Let me share five indicators of a tectonic shift taking place right under our feet: 1. Communications models are now based on themes, not on THE BIG IDEA. The evidence of this […]
In my experience, if you want to put your higher education brand to a quick and dirty reality check — what engineers call “stress and failure” analysis — there are two places to look. First, review any and all content that’s scored high enough to be placed in the feature area of your home page […]
With the holiday season in full swing and 2014 right around the corner, many of our clients and prospective clients are thinking about enrollment for the coming fall. Although your incoming students for 2014 may (and should!) be a top priority, I’m going to suggest that you look a little bit further. It’s not too […]