Aha! :: Elliance Blog

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A Facebook Like is Worth What?!!

A report from Syncapse states that the average value of a Facebook fan is $174. How is your social media campaign stacking up?

Elliance
Keeping It Fresh

There’s a valuable thing that inexperienced people bring to the table, that more experienced people are often lacking. It’s the gift of seeing through beginner’s eyes. This June will mark the 35th year of my career, and the lesson I’m continually learning is this: The more experienced I become, the more important it is to […]

Elliance
Your 5 Point Brand Checklist

Too often, a college or university approaches a brand development exercise unprepared for the journey ahead, and unable to fully realize the rewards at journey’s end. We offer a 5 point checklist to ensure a better experience and outcome at every step. 1. Know Your Motivation A strong, clear and authentic articulation of your brand can accomplish great things. It […]

benefits of social visibility and engagement
Long Term Benefits of Social Visibility and Engagement

With greater focus on social media as a marketing channel, many companies are using it to reach their audiences. But what are the real benefits of using social media for your brand? Here’s a few that come to mind: Amplified brand awareness: The sharing mechanism on most social media channels becomes the vehicle, which transports your […]

Elliance
The Social Media Digital Supermarket

Does anyone feel that the current crop of social media apps and tools resembles the produce section at your local supermarket? There are so many social media channels to choose from and just like fruit and vegetables, you need to choose the right ones for a delicious dish. Core social media platforms Facebook, Twitter and […]

Elliance
It Takes Two to Tango

If you have ever seen the tango being performed, you have witnessed the ebb and flow of tension and release, and the perfect balance of power and acquiescence. (By Anouchka Unel (Own work) [FAL], via Wikimedia Commons) As with all so-called “lead and follow” dances, the lead must be willing to push and steer; the […]

Elliance
Does destiny play a role in business?

Organizations, like people, create their own destiny. Here are five forces I’ve come to understand about destiny in the lives of organizations.

Elliance
Web Design 2k16: A Recap, forecast… and a cat

Last year, web designers fell in love with minimalism. Ghosted buttons, big hero images and single page designs were just a few trends that occupied our designs. I suppose you could say that for web designers, 2015 was a year of less is more. But what are we doing now? Web designers are taking those […]

Elliance
Toppling the Towers

Take a look at this video. It was passed around our office recently.   We had a long discussion about it in one of our weekly staff meeting. If you were there, you could easily tell that it struck a nerve. I think that is because the core message in this video encapsulates what we […]

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Google removing paid ads from right side of desktop results

Google has confirmed they will no longer show paid ads on the right side of the search results.