Aha! :: Elliance Blog
In a recent post titled “ADA Accessibility Compliance for College and University Websites,” the question of how to ensure WCAG 2.0 compliance was covered briefly. In this post, I will expand on a couple of the challenges of making an existing website compliant. A trip to the theme park Bringing an existing website into compliance […]
In order for a web page to be successful, a user must visit the page. Getting a user to visit the URL is a great struggle, but after they make that decision there are dozens upon dozens of reasons why they will leave, and sometimes leave before you can get a chance to make an […]
Making a business case to ROI-minded business leaders is vastly different than making a case to marketing leaders because they speak different languages.
The Americans with Disabilities Act of 1990/2008 (ADA) and the Rehabilitation Act of 1973 require colleges and universities to provide individuals with disabilities equal access to programs, services and activities. This extends well beyond making sidewalks, entryways and classrooms accessible. It includes websites too. Why has this topic become important lately? Growth of non-traditional student […]
In working with over 100 colleges in the last 25 years, we have learned that website projects are a means for transforming an organization — Power structures are realigned, organizations are energized, inflection points are created, organizational trajectories changed, and destiny becomes more attainable.
After serving 100 colleges over 25 years, here is what we have learned. The most successful college and university brands embody these 7 best practices. In fact they have turned into living habits and have led thus become schools of consequence.
As one of the leading enrollment marketing services agency in the country, clients have often asked us to encapsulate our best practices. Here is the list of our best practices.
With the introduction of Instagram and Facebook stories, what changes is Snapchat making to stay relevant and win their users back?
Trusted higher education marketing agencies, like Elliance, embody the following eight best practices and habits:
Professional higher education marketing services agencies, like Elliance, embrace the following seven best practices: 1. Start with Strategy: They pick the best strategy to move the college/university forward. 2. Build Your Brand: Because they know that in the sea of sameness, brands win, they build a memorable brand for your college. And then they imbue […]