Press releases have traditionally been relied upon for distributing current news stories and promoting announcements to targeted media contacts within a given industry and, often, a given locality. They’re great for raising a company’s profile and brand awareness in the marketplace. But, if you’re not optimizing these releases in support of your search marketing campaign, […]
In January, Google search results received a major overhaul. The dominant US search engine debuted “Search Plus Your World,” a new results format that takes personalization – and visibility of Google+ content – to new heights. What is Google+? Google+ is Google’s social network. It offers many of the same features as Facebook (building connections, […]
Savvy higher ed leaders realize they need to add search engine marketing (SEM) to their overall marketing plans. But several common mistakes can hinder efforts.
Not long ago, we were doing a search engine marketing project for Walmart. They were wondering why Amazon shows up above them in almost all the product categories, even though they are bigger than Amazon. I explained how the rules of physical world don’t apply online. In the physical world, Walmart is an elephant and […]
Just finished this poignant book by David Meerman Scott. The fundamental premise of this book is that the you should be creating interesting and valuable content that your target audience wants to ‘rave’ about to their friends. The content could be served up in the shape of blogs, e-books, tools, contests, videos, etc. The important […]
Google crawlers love fresh content. For instance, blog posts and news items surface on Google search results within a couple of days. And can dislodge well ranked websites from search engine results pages. However, once a piece of content makes it to the top of search engines, it is hard to dislodge it. For instance, […]
A new addition to ‘University Business’ magazine article titled ‘College Search Gone Bad’ outlining the top 10 search marketing mistakes made by colleges and universities.
Search Engine Marketing world map. Phew. Imagine how sparse this was just 8 years ago. No international search, no local search, no social media sites like Flickr, YouTube, Odeo.