Great content is the lifeblood of successful industrial brands. Most advanced manufacturers are reluctant to produce useful content with a swagger, but the few who do don’t understand the steps to make it “productive” in service of realizing broader strategic demand generation and reputation building goals. A small manufacturing giant recently asked us to share […]
Website projects are huge undertakings. What ultimately matters is not the effort you put into them but the return-on-investment you derive from it. Making a business case for investing in a comprehensive website redesign to bottom-line-driven, quant-minded manufacturers requires hard-nosed, disciplined thinking. Remember that what you invest in a new website design will determine the […]
Today, more than any other touch point, a website is the digital soul of an organization. As one of Pittsburgh’s longest standing manufacturing website development agencies, Elliance has been delivering prosperity to regional and national industrial companies for the past 30 years. Our arsenal of website development best practices includes: 1. Start With a Smart […]
As a leading social media agency for manufacturers and industrial companies, we are frequently asked to share our best practices. This is part of a series of posts to explain how social media audit can serve their interests. A social media audit involves a comprehensive review of a industrial company’s primary social media channels, profiles, […]
In the age of Google and AI generative engines like ChatGPT, Perplexity and Google AI snippets, a manufacturing and industrial marketing strategy is incomplete without a blogging strategy. We will first share several good reasons why manufacturers must include blogging in their marketing mix. Why manufacturers should blog? While a blog does require some time […]
A breed of automated website builder platforms have recently emerged in the market. At first glance, they are attractive because content marketers without any coding and programming knowledge can build a website quickly. However, the websites they generate are cookie-cutter, bloated, not SEO friendly, and not ADA compliant. They may be okay for frugal small business […]
As one of the top website design and web development agencies for manufacturing, our talented team has been creating trusted website and e-commerce design and development experiences for Aerospace & Defense, Automotive, Chemicals, Construction & Engineering, Electronics, Energy, Food & Beverage, Furniture, Industrials, Metals & Mining, Oil & Gas, Retail & Consumer Goods, Tooling, Textiles […]
Today, more than any other marketing touch point, a website is the digital soul of an organization. All roads lead to it. As a leading website design and development agency for manufacturers and industrial companies, we frequently perform website audits to help them develop a plan for improvement. Our website audit examines ten dimensions, from brand and buyer […]
Today, more than any other marketing touch point, a website is the digital soul of an organization. All roads lead to it. As a mission-critical asset, it must be kept current and fresh with an easy-to-use content management system (CMS). Which one should you pick? I hope this post help you answer the question. The CMS Ecosystem […]
Macro forces often drive micro actions. This certainly holds true for manufacturing website design trends for the coming year. Our agency sees three primary forces impacting the manufacturing environment: First, there has been a generational shift from Boomers to Gen-Xers, Millennials, and Gen-Zers. By 2025, 75% of the global workforce will be largely comprised of […]