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Category: Higher Education Marketing

Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study

Managing money is one of the biggest stressors facing college students today — yet most financial education feels outdated, overwhelming, or just plain boring. University of Pittsburgh (Pitt) Office of Admissions & Financial Aid had launched a new Financial Wellness Program to provide financial education to empower college students with the knowledge and tools needed […]

4 Proven Strategies for Boosting Masters Program Enrollment

In serving over 100 colleges and universities in the paste 30 years, Elliance has identified 22 best practices for boosting enrollment in masters programs. Today, I’ll focus on 4 crucial strategies often overlooked by graduate enrollment and marketing teams. Write SEO/GEO Optimized Blog Posts Fresh content is the lifeblood of Google and Generative Engine (ChatGPT, […]

Increasing Enrollment for Masters Programs: Strategies, Tactics, Best Practices and Case Studies

The world is changing fast, and higher education is no exception. In the past decade, masters degrees had become the new bachelors. With new headwinds, there are is a move away from doctorates towards masters programs. The market isn’t just inching toward master’s programs—it’s now surging. Professionals are doubling down on specialized skills, and universities […]

How infographics can supercharge your content marketing campaign

The power of content allows you to reach audiences to inform, educate and engage. Ideally, every content marketing campaign includes a mix of content types but oftentimes budgetary constraints limit our choices. In these cases, infographics offer a good solution.

How to Market Business Schools: Strategies, Tactics and Best Practices

Seismic changes in the global economy and the future of work leave business school deans everywhere seeking a fresh annunciation of why their business school still matters. AACSB, GMAC and Poets & Quants stats show that business schools applications are on the rise. Business schools are striving to secure fair share of that growth in […]

How to Grow and Increase Business School Enrollment: Strategies, Tactics and Best Practices

Both AACSB and GMAC statistics show that business schools applications are on the rise. Are you getting your fair share of that growth? How are you shaping your incoming class? Ambitious business schools routinely approach Elliance for advice and execution of enrollment strategy, branding, website design and integrated marketing campaigns to win an outsized share […]

Marketing Agency for Law, Business, Engineering, Medical and Professional Schools

Imagine a marketing agency designed specifically for the schools that shape the world’s most influential professionals—lawyers, doctors, engineers, business leaders, and visionaries. Elliance isn’t just a marketing agency. We’re a partner in revolutionizing how schools communicate their value to the world. We bring together the power of technology, storytelling, design and search to create campaigns […]

How to Market Law Schools: Strategies, Tactics and Best Practices

First-year enrollment in law schools has significantly declined over the past decade. While there are signs of a modest rebound, the competition to attract a shrinking pool of law students remains intense. Adding to the challenge, one-third of law school applicants are choosing not to participate in candidate referral services. How can law schools adapt […]

How to Grow and Increase Enrollment in Law Schools: Strategies, Tactics and Best Practices

First year enrollment in law schools has declined in the past decade dramatically. There are signs of slight rebound, but the arms race to recruit fewer law students is ongoing. Compounding this is the trend that one third of law applicants are opting out of candidate referral service. What must law schools do to compete […]

Higher Education Website Design Agency for Colleges and Universities

”The web is the great equalizer and new opportunity creator for all” was my response to our very first website client back in 1995. Thirty years later, the web has moved from the margins to heart of modern life. Now, it’s the digital soul of an institution. All roads lead to it. For us, a […]

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  • Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study
  • 4 Proven Strategies for Boosting Masters Program Enrollment
  • Increasing Enrollment for Masters Programs: Strategies, Tactics, Best Practices and Case Studies
  • Identity and logo design agency for nonprofits and associations
  • How infographics can supercharge your content marketing campaign
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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