Seismic changes in the global economy and the future of work leave business school deans everywhere seeking a fresh annunciation of why their business school still matters. AACSB, GMAC and Poets & Quants stats show that business schools applications are on the rise. Business schools are striving to secure fair share of that growth in […]
Both AACSB and GMAC statistics show that business schools applications are on the rise. Are you getting your fair share of that growth? How are you shaping your incoming class? Ambitious business schools routinely approach Elliance for advice and execution of enrollment strategy, branding, website design and integrated marketing campaigns to win an outsized share […]
Imagine a marketing agency designed specifically for the schools that shape the world’s most influential professionals—lawyers, doctors, engineers, business leaders, and visionaries. Elliance isn’t just a marketing agency. We’re a partner in revolutionizing how schools communicate their value to the world. We bring together the power of technology, storytelling, design and search to create campaigns […]
First-year enrollment in law schools has significantly declined over the past decade. While there are signs of a modest rebound, the competition to attract a shrinking pool of law students remains intense. Adding to the challenge, one-third of law school applicants are choosing not to participate in candidate referral services. How can law schools adapt […]
First year enrollment in law schools has declined in the past decade dramatically. There are signs of slight rebound, but the arms race to recruit fewer law students is ongoing. Compounding this is the trend that one third of law applicants are opting out of candidate referral service. What must law schools do to compete […]
”The web is the great equalizer and new opportunity creator for all” was my response to our very first website client back in 1995. Thirty years later, the web has moved from the margins to heart of modern life. Now, it’s the digital soul of an institution. All roads lead to it. For us, a […]
The embrace of social media by GenZ and consolidation of traditional media have transformed public relations (or PR 1.0). Authority is dead; peer influence rules; diversity is the new normal; data literacy powers the young. GenZ has a voice and wants to be heard. They expect authentic, show-don’t-tell marketing. They reward brands that declare and […]
Back in November 2023, Aggarwal, Murahari, Rajpurohit, Kalyan, Narasimhan, and Deshpande from Princeton, Georgia Tech, The Allen Institute of AI, and IIT Delhi and published a paper titled “GEO: Generative Engine Optimization”. This blog post is partly inspired by their findings and partly by Elliance experience and observations. Generative Engine Optimization (GEO) is a optimization framework […]
As a leading Paid Advertising Agency for colleges, universities and higher education institutions, we are frequently asked to share our best practices. This is part of a series of posts to explain how Paid Advertising audit can serve their interests. Paid Google Audit Detailed analysis of Paid Google Advertising strategy and tactics including: account structure […]
Covid and aging population have transformed the world of nursing. A large number of nurses have left the profession due to burnout. Senior nurses are retiring at an accelerated pace. Nurses are agitating for an increased pay as employers and legislators are joining hands in pushing back. In response, nurses are trading staff positions with […]