Anyone who has ever suffered through a migraine knows the symptoms: headache, distorted vision, irritability, dizziness, nausea, etc. Anyone who has ever gone through a website content migration has probably experienced some of these same symptoms. Whether we all like it or not, in the world of digital media content migration is a necessary evil. […]
For the past nine years, I have been planning and promoting Elliance’s educational seminars and webinars for university administrators and business executives as an avenue to share knowledge and build relationships. So much has changed since we started offering these events that the only way I can evaluate the evolving needs of our audiences is […]
I’ve noticed more and more, emojis are showing up in my inbox. My favorite restaurants and retailers are tacking little images of suns, fireworks and ocean waves to their email subject lines. I found myself clicking on them more often, and got curious if others did too. Do emojis really trigger spam filters? As a major emoji enthusiast, a connoisseur […]
The widespread adoption of social media was a marketing game-changer. By 2014, social media users had surpassed two billion, by January of 2015, 42% of the world’s population had access to the Internet and, today, over half owns a smart phone. The numbers are staggering. But despite predictions just a few years ago that social […]
With the holiday rush upon us and a new year quickly approaching, taking a moment to reflect on past victories and envisioning future endeavors is a welcome pause. Changing behavior, enacting new ideas and nurturing relationships should be at the forefront of all businesses this holiday season and into the new year. In fact, it […]
One of the best gifts that I ever received was a copy of the book How to Take the Fog Out of Writing by Robert Gunning. At the time, I was just two years out of college with a tendency for verbosity, $10 dollar words and copy that often well exceeded my allotted word count, […]
The Greeks called it their Muse. The Romans called it the Ingenium (the genius). I call it whatever that magic is that gets some meaningful words onto the page. Inspiration. I recently heard a great re-air of a RadioLab interview with Elizabeth Gilbert, author of Eat Pray Love. In it, she tells the story of […]
We recently met around the conference table at Elliance to discuss the pros/cons of pursuing an RFP opportunity — a major state research university wanting to sharpen its brand focus and tell a better capital campaign story in order to raise a nice round $1 billion dollars. Needless to say, with that kind of money […]
Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring a social issue forward that almost nobody knows even exists — one that goes to […]
We are proud to launch the responsive web design magazine for Carnegie Mellon alumni and friends. Read how we achieved the herculean feat in a short 3 months.