Discover how Google’s AI Overviews impact search traffic. Learn why niche, long-tail SEO strategies for higher education websites can still drive meaningful clicks and engagement.
Thoughts from Zahra Qureshi
The power of content allows you to reach audiences to inform, educate and engage. Ideally, every content marketing campaign includes a mix of content types but oftentimes budgetary constraints limit our choices. In these cases, infographics offer a good solution.
AI is here to stay. Read more to find out how Google Ads, Meta, LinkedIn and other digital ad platforms have been using AI principles to impact ad creative, campaign creation, management and reporting.
Kansas City University, one of the oldest osteopathic medical schools in the US, turned to Elliance, a website design and digital marketing agency, to bolster their leadership role in the industry and outsmart the competition.
Elliance, a higher education inbound marketing agency, has worked with many colleges to increase visibility, traffic and reputation through top Google rankings for their blogs. Read more to find out how we have helped our clients.
Elliance, a higher education website design and SEO marketing agency, helps universities with redesign and SEO projects. Here is a glimpse of our recent work for UNC Charlotte which resulted in top rankings in North Carolina.
As a Pittsburgh-based paid advertising agency, we have adapted to the technological changes happening in the industry. Here are some SEM best practices that we regularly use to create and manage top converting campaigns for our clients.
Elliance, a Pittsburgh-based marketing agency helps you stay ahead of the curve by using AI principles in their SEO strategies. Learn how AI is impacting SEO to build top rankings on Google.
As we develop ad creative for our higher education marketing clients, many factors inform our campaigns. This has resulted in best practices that we follow for creating high-converting ads and craft unique campaigns for each client.
At Elliance, a digital marketing agency, we create unique landing pages for our higher education marketing campaigns. Here are some best practices that we follow which work well in attracting and engaging prospective students.