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Thoughts from Zahra Qureshi

How infographics can supercharge your content marketing campaign

The power of content allows you to reach audiences to inform, educate and engage. Ideally, every content marketing campaign includes a mix of content types but oftentimes budgetary constraints limit our choices. In these cases, infographics offer a good solution.

How AI is impacting Paid Advertising

AI is here to stay. Read more to find out how Google Ads, Meta, LinkedIn and other digital ad platforms have been using AI principles to impact ad creative, campaign creation, management and reporting.

An Osteopathic Medical School Website Design Case Study

Kansas City University, one of the oldest osteopathic medical schools in the US, turned to Elliance, a website design and digital marketing agency, to bolster their leadership role in the industry and outsmart the competition.

Higher Education Inbound Marketing Agency Harnessing the Power of Blogs To Grow Visibility, Traffic, and Reputation

Elliance, a higher education inbound marketing agency, has worked with many colleges to increase visibility, traffic and reputation through top Google rankings for their blogs. Read more to find out how we have helped our clients.

UNC Charlotte, Website Redesign & SEO – Higher Education Marketing Case Study

Elliance, a higher education website design and SEO marketing agency, helps universities with redesign and SEO projects. Here is a glimpse of our recent work for UNC Charlotte which resulted in top rankings in North Carolina.

Pittsburgh Paid Advertising Agency Shares Their SEM Best Practices

As a Pittsburgh-based paid advertising agency, we have adapted to the technological changes happening in the industry. Here are some SEM best practices that we regularly use to create and manage top converting campaigns for our clients.

How AI is impacting SEO

Elliance, a Pittsburgh-based marketing agency helps you stay ahead of the curve by using AI principles in their SEO strategies. Learn how AI is impacting SEO to build top rankings on Google.

Higher Education Marketing Agency Best Practices: Creating High-Converting Digital Ad Creative

As we develop ad creative for our higher education marketing clients, many factors inform our campaigns. This has resulted in best practices that we follow for creating high-converting ads and craft unique campaigns for each client.

Higher Education Marketing Agency Best Practices: Creating Impactful Paid Landing Pages

At Elliance, a digital marketing agency, we create unique landing pages for our higher education marketing campaigns. Here are some best practices that we follow which work well in attracting and engaging prospective students.

Higher Education SEO: Why Ranking in the Featured Snippet Spot is a Worthy Endeavor

Featured Snippets are the highlighted results at the top of a Google Search Results page. Also known as position “zero”, they appear above the first organic result. Google displays these results when they determine that this format will help the user more easily discover what they’re looking for. Featured Snippets can show up as a […]

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  • Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study
  • 4 Proven Strategies for Boosting Masters Program Enrollment
  • Increasing Enrollment for Masters Programs: Strategies, Tactics, Best Practices and Case Studies
  • Identity and logo design agency for nonprofits and associations
  • How infographics can supercharge your content marketing campaign
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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