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Thursday, June 11th, 2020 at 9:50am
Elliance's latest client #Website just launched. Check it out here: https://t.co/Luwg1sxqbu #WebsiteDesign #websitedevelopment https://t.co/ovJ7KbVMAh
Thursday, January 31st, 2019 at 10:31am
One of the many reasons websites need to be designed for mobile first. https://t.co/bY8fuRPGE8
Thursday, January 31st, 2019 at 9:40am
#Contentmarketing keeps evolving, this blog post explains the newest trend; high-fidelity content marketing
https://t.co/KALh5zYp5v
Thursday, January 31st, 2019 at 9:11am
Proud to share this great story from one of our clients. https://t.co/sBZmkqk2c8
Tuesday, May 15th, 2018 at 7:59am
Thrilled to be presenting a case study tomorrow on #CascadeCMS. You can still register, hope you can join us. https://t.co/pxGB3MuATt
Retargeting is a form of online advertising that can help you keep your brand in front of prospects or customers after they leave your website. Did you know that 98% of visitors leave websites without converting?! That means that for … Continue reading
Posted in: Inbound Marketing
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Many people approach PPC and SEO as completely separate strategies. But if your PPC and SEO campaigns aren’t talking to each other, you’re wasting time and money. It’s important to share insights learned in each area to avoid duplicated efforts … Continue reading
Posted in: Digital Marketing
If it’s not already, it should be! When strategically managed, PPC can be a lead-generating machine for qualified prospects. Here’s why: Target by location: Target a specific state, city, or radius around your campus in which to run your ads. … Continue reading
Posted in: higher education ppc advertising
After a three-month test period with select members, Pinterest announced Monday that it will begin rolling out a new site design to the rest of its 48 million+ users. The design changes are relatively subtle. In the newsfeed, amount of … Continue reading
Posted in: Higher Education Branding
Earlier this month, Google announced a significant change to their AdWords advertising platform – “Enhanced Campaigns.” The new functionality of “Enhanced Campaigns” allows for more efficient campaign management when advertising across multiple devices – PCs, laptops, tablets, smartphones, hybrid devices, … Continue reading
Posted in: PPC strategy
Are you seeing a decline in visits to your website this month? Did that decline, perhaps, begin in November?
Do not fear! You’re probably part of one of many industries that feel the effect of seasonal traffic. For most, December is the worst month.
Posted in: manufacturing ppc advertising
At Elliance, we believe that a mix of smart website structure and content, search engine optimization and pay per click (PPC) work can effectively grow the pool of international prospects.
Here are some areas to focus on when you consider a PPC campaign for recruiting international students.
Posted in: Recruiting International Students
Over the last few months, I shared some important factors to consider when writing PPC (pay-per-click) ads: What’s in an Ad? Writing Effective PPC Ad Copy, Part 1 What’s in an Ad? Writing Effective PPC Ad Copy, Part 2 Today, … Continue reading
Posted in: higher education ppc advertising
Last month, I shared some important factors to consider when writing PPC (pay-per-click) ads Part 1. Today, I want to share some thoughts about writing effective PPC ads that are industry specific — particularly for higher education paid marketing campaigns … Continue reading
Posted in: higher education ppc advertising
If you’ve ever written a pay-per-click (PPC) ad, then you know how hard it is to cram an eye-popping, attention-grabbing, conversion-cranking message into a tiny, little space The 25-character headline and 70-character description space doesn’t seem so small until you … Continue reading
Posted in: higher education ppc advertising