Recent discussions with VP’s of marketing reveal an interesting transition underway. Most of them are comfortable with visibility (brand) metrics, a legacy from the billboard and banner days, yet they aspire to live in the emerging world of conversion (transactional) metrics. The problem is that tools for conversion metrics haven’t really matured. At Elliance we […]
In the recently released book titled “Audience, Relevance, and Search”, three Elliance SEO explanation graphics are featured to illustrate “Step-by-Step Keyword Research”.
Not long ago, we were doing a search engine marketing project for Walmart. They were wondering why Amazon shows up above them in almost all the product categories, even though they are bigger than Amazon. I explained how the rules of physical world don’t apply online. In the physical world, Walmart is an elephant and […]
We expect reliable brilliance from professionals who serve us, and those we hire. If you ask most people if they deliver reliable brilliance, 90% will say “yes”. Yet, it is quite rare. In reality, mediocrity rules, good enough pervades, dropped balls are the norm. Every day I observe people’s daily lives and find that there […]
Perhaps this is already old news, but I see sign all around us that we have now entered the age of visual thinking. Here are a few signs: Infographics are everywhere now Target, with its focus on affordable yet well designed objects, keeps expanding Cultural institutions such as museums, botanical gardens, aquariums are now all […]
The fusion of Web 1.0 and Web 2.0 is creating a new Donut Marketing (TM) paradigm, which combines content you create on your website with content others have created on social media channels. Read details.
My life story, and that of my adopted hometown, reflect a new world order in which answers to problems can come from anywhere and anyone.
If you read this note, you will understand why Elliance hesitated in disclosing the real story behind this drama.
Regretfully, we had to prematurely stop our HeyG20 Morse Code Art Project. Stay tuned to find out why. The answer may surprise you.