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Thoughts from Abu Noaman

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Higher education marketing trends for 2012-2013

Because I present and visit so many conferences in higher education, many people ask me what’s hot right now in higher education marketing world. Here are a few trends that I am seeing these days: 1. Responsive website design is picking up steam, after the launch of Notre Dame and UC San Diego responsive websites. […]

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Is Brand Voice really that important?

Last week, I was floored. A prospect looked at our portfolio and clustered our work into two groups: like and not like as much. Asked me if I could explain why. I looked at the two groups and quickly realized that the the ones he liked were all written by our storytellers/copywriters from scratch and […]

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Branding a College or a University: A Five Step Process

Your brand already exists. Your brand is the foremost expression of your college or university. It’s the lens through which you invite the world to view your work, your product, your significance. Many colleges and universities struggle to create a distinct brand. In truth, brands are not created. They exist, and it’s just a matter […]

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Why rebrand a college or a university?

Colleges and universities are rebranding themselves at an increasing rate. Here are a five common reasons for a brand makeover: 1. “We need to reach new frontiers.” We want to widen the nexus, expand our reach, grab new markets, seek new revenue streams. 2. “The world has changed and we are still relevant.” The world […]

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Higher Education Marketing Metrics To Measure the Wellbeing of a College

At the last AMA Higher Education Marketing conference, President Mark Putnam of Central College, profoundly claimed that he could know the health of any college by looking at just two metrics: yield and retention rate. This led me to a hunt for other metrics that college presidents consider indispensable. Here is what I have found […]

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Cool Bug Animations

Discovered these wonderful animations. Guaranteed to bring a smile. Miniscule wasp belle Miniscule 1-12

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Kinetic Typography

Thought you might enjoy some inspiring videos: Typolution Words as Image The Ten Commandments

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Higher Education Marketing Strategies – Promises Made & Delivered

One of the main values we add to our clients is to help them make sense of multitude of marketing strategies and dizzying channel options. Here is one framework to view all your marketing strategies: 1. Know Thyself It was Shakespeare who said “To thine own self be true”. All higher education marketing strategies begin […]

ROI of SEO for Colleges, Universities and Higher Education Institutions

Gods smile on colleges and universities that pursue and achieve top organic rankings on Google, Yahoo and Bing. Prosperity takes many shapes and forms for colleges ranked on page #1 of search engines. e.g. 1. Prospective Students find the college, inquire, show up at open houses, apply and enroll. 2. Prospective Parents find the college […]

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Higher Education SEO – Reclaim Your Keywords

It’s time for colleges and universities to engage in higher education SEO to reclaim their rightful claims to keywords from lead aggregators, content farms, ranking agencies and others.

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  • Higher Education Website Development Agency for Colleges and Universities Shares its Best Practices
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  • Nomenclature of Popular Higher Ed CMS Systems
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  • How Sitemap Chaos Leads to Challenges in UX, SEO and Analytics
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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