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Thoughts from Abu Noaman

Elliance

How to rollout a new name for your college or university?

Changing the name of your college or university can stretch 5-10 years. Name change isn’t the answer to declining enrollments, but it could signal a new strategic direction, or an expansion of the audiences you serve, or a clarification of your mission; or it could be all three. Here are some pearls of wisdom gleaned […]

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Best Practices for Blog Writing for Underdog Colleges and Universities

What’s the difference between a college with a surplus of applications and one with an unacceptably high acceptance rate? Sometimes, it’s curiosity and nerve. Adversity — brought on by geographic isolation, shifting demographics, living in the shadows of giants, deep-pocketed for-profits and other Goliath competitors — can inspire a college and university to challenge assumptions […]

Why We Are a Higher Education Cascade CMS Web Development Agency

We understand that there are numerous other content management systems for higher education, but Hannon Hill Cascade CMS remains the top ranked CMS in this space. As a web development agency, we have partnered with them because we are committed to offering the best solutions to our clients.

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Enrollment Management in the Absence of Counselor Travel and College Visits

The Covid pandemic has changed the landscape of enrollment management. Counselors aren’t able to travel to schools and meet prospective applicants face to face. Many students aren’t visiting colleges and aren’t able to take SAT and ACT tests. So how does a college enroll students in the absence of travel, the ability to purchase College […]

SEO for Higher Education Institutions

Google page 1 is destiny. 90% of users never go beyond page 1. Organic rankings are trusted more, and convert 3X better than paid ads. 10-Step SEO plan for colleges, universities and higher education institutions to secure coveted Google page 1 rankings.

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25 Higher Education Marketing Strategies for 2020

In times of the coronavirus, higher education marketers can easily get distracted and lose sight of the fundamentals. Included here are 25 timeless higher education marketing strategies that have generated proven growth in enrollment, endowment and reputation for colleges and universities. Branding 1. Students and faculty, not the institution, are the real heroes of your […]

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Best Practices for Improving College/University Reputation and Brand Recognition in the Digital Age

After the second world war, cold war ushered the era of government sponsored research. Government funding built and sustained higher education institutions. Workshops, conferences and journals ruled. Few media giants made and destroyed brands. As cold war came to an end, he world order changed. Governments reduced their research budgets. Hundreds of media channels were […]

Grow College Enrollment with SEO for Higher Education

Colleges and universities can take the following 8 SEO steps to grow their undergraduate, graduate, and online enrollment.

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Coronavirus Response Plan for College Admissions

Colleges and college admissions teams have their hands more than full managing current and prospective students through the unprecedented coronavirus pandemic. Here is a 10-point plan to help you meet next year’s numbers:     A 10-Point Response Plan for College Admissions 1. Create Online Concierges Rally financial aid to help prospects and parents understand […]

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Best Higher Education Marketing Agencies and the Top Problems They Solve

The best higher education marketing agencies are being invited by their college and university clients to solve a spectrum of challenges and achieve a set of goals  – from the very routine to the most sophisticated ones. Over the last 25 years, in serving over 100 colleges and universities, we have solved the following challenges […]

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  • 10 AI Prompts to Shape Your Higher Ed Marketing Strategy
  • How to Grow and Increase Enrollment in STEM Schools, Colleges and Universities: Strategies, Tactics and Best Practices
  • The Art and Science of Higher Education SEO Marketing for Colleges and Universities
  • Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study
  • 4 Proven Strategies for Boosting Masters Program Enrollment
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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