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Thoughts from Abu Noaman

14 Laws of Human-Centered Marketing

The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. I hope you find these laws beneficial.

Elliance

Higher Education Branding Agency – Discovering Your Brand Essence

As a leading higher education branding agency, Elliance uses these 7 mindsets, understands these 6 trends, and listens to these 10 brand ambassadors to discover brand essence.

Higher Education SEO Agency Strategies for Increasing College Enrollment

Colleges and universities can deploy these 9 Higher education SEO agency strategies to grow undergraduate, graduate, online, adult and international enrollment.

Elliance

Traditional Student Search Services are Dying. Here is What’s Replacing Them.

The era of traditional high cost, high-volume and low-performance student search services is over. A new system has emerged. It demands an alignment between Academics, Admissions, Advancement and Marketing.

Best Lead Generation Strategies for Higher Education

Our past 25 years of experience as an enrollment marketing agency taught us the least and the most effective lead generation strategies for higher education.

Pittsburgh Website Design Agency Best Practice: Infuse SEO Into Every Stage of Website Design

As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with SEO-friendly websites for regional, national and global clients for the past 30 years.

Pittsburgh Branding Agency Best Practice: Create a Strong Brand Platform

As one of Pittsburgh’s longest standing B2B and higher education branding agencies, Elliance has been delivering prosperity to regional and national clients for the past 30 years. In launching over 100 brands, we’ve tested the strength of our brand propositions using the following criteria: 1. Brand Idea/Ideal There is a deep yearning in people to belong […]

Pittsburgh Web Development Agency Best Practice: Choose The Right CMS

As one of Pittsburgh’s longest standing web development agencies, Elliance shares four type of content management systems (CMS) and how you choose the right one.

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Sizing Up a Marketing Department at Professional Schools

This checklist is designed for new deans sizing up a marketing department and prospective vice presidents for marketing as they size up a new job opportunity or performance of their marketing department.

A New Law School Dean’s Guide to Life: 10 strategic considerations for your first 100 days and beyond

Experience tells us that great beginnings matter for these reasons: a clear purpose calms the winds of change seeing (our future) becomes believing strong messages invite loyalists trust takes root The number and variety of decisions, opportunities and challenges that come with assuming leadership of a major law school require a steady hand. Below, we’ve […]

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  • Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study
  • 4 Proven Strategies for Boosting Masters Program Enrollment
  • Increasing Enrollment for Masters Programs: Strategies, Tactics, Best Practices and Case Studies
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  • How infographics can supercharge your content marketing campaign
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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