Yes — a college can build an in-house marketing department, outsource all or part of its marketing capabilities to outside agencies or combine the two. To combat digital complexity and talent turnover, small and mid-sized colleges, universities and professional schools can use an embedded marketing agency or fractional marketing team to provide senior expertise across […]
As a leading higher education marketing agency, we’re often asked by colleges and universities to perform comprehensive marketing audits. The reasons vary: a demographic cliff, changing student expectations, declining visibility, or simply the need to attract more of the right-fit students the institution values most. We recommend that higher education institutions align every touchpoint around […]
Your marketing data is probably spread across Google Analytics, Search Console, paid media platforms, social platforms, your admissions CRM and fundraising systems. Instead of checking multiple dashboards across multiple platforms, or asking your team to assemble reports every month, imagine having a single, all-in-one, marketing performance report with dashboards and KPIs at your fingertips 24×7. […]
Your organization may be competing against itself in Google and AI search. Your website, blog, magazine and news shouldn’t all compete for the same searches. Each should have a job to do. We call this Search Ownership Architecture: deliberately assigning important search terms to the part of your digital ecosystem best equipped to own them. […]
Auxiliary services are part of the university, but they also operate like a collection of businesses, serving enrolled students, faculty, staff, visitors and the surrounding community. That creates some unique challenges when designing a website. During our discovery interview with Jonna Ann, the executive director of ACES, and her team, we quickly realized that they […]
Ever since tools like ChatGPT, Perplexity, Claude, and Google AI Overviews came onto the scene, the search landscape has fundamentally changed. Today’s prospective students and parents aren’t just clicking through traditional “blue link” search results anymore; they’re asking questions and getting instant, synthesized answers right on the page. The scale of this shift is hard […]
Everything appears to be speeding up with industrialization, automation, globalization, digitization and more recently with AI. To many, however, speed kills and it has created a counterculture of slowness. Back in 1986, the first McDonalds was opened in Italy. Immediately after, Carlo Petrini launched slow food movement as a protest against its ethos. He advocated […]
High school counselors are some of the most important people in the college world, but they often don’t get enough credit. Every day, they help students and their families deal with confusing applications, scary deadlines, and big questions about money. When counselors trust a specific college, they become a bridge that helps students find their […]
Building a HIPAA-compliant website is about protecting a patient’s Protected Health Information (PHI). This includes anything that can identify a person, such as their name, phone number, medical history, or even their appointment time. For high-growth healthcare platforms, the website must act as a “Hardened Security Machine” designed to handle appointments and patient records while […]
Experience tells us that great beginnings matter for these reasons: a clear purpose calms the winds of change seeing early wins becomes believing strong messages invite loyalists trust takes root The number and variety of decisions, opportunities and challenges that come with assuming leadership of a major engineering school require a steady hand. Increasingly, your […]